Targeting Travelers: CEO Rabe Discusses New Sojern Media Platform And Airline Partnerships [AdExchanger.com]
Mark Rabe is CEO of Sojern, a travel data and media company with exclusive partnerships with several major airlines. Adexchanger.com: So, in some ways, are you building an Orbitz competitor with Sojern? MR: The answer is no. We are partnered with our airline partners – and it’s the majority of the large domestic airlines, who are also equity holders in Sojern. We essentially render media and advertising to their travelers as they’re passing through the check-in process. The company came into being when our founder, Gordon Whitton, who was based in Omaha, Nebraska, sold his...
Read MoreNew Sojern Media Platform Powers Unrivaled Audience Targeting
San Francisco, CA [November 15, 2011] – Sojern, the travel data and media company, today introduced the Sojern Media Platform (SMP), a comprehensive traveler-focused data and media management platform. The SMP offers marketers access to proprietary data assets, powerful audience targeting capabilities and unique consumer touch-points to reach and connect with high-value audiences at scale. “Sojern Media Platform delivers targeted partner data that is quite frankly not available anywhere else. That’s because no one else enjoys the close partnerships with major airlines and key travel...
Read MoreSojern’s Patrick Fisher and Jeff Mills Accepted to the PhoCusWright Young Leaders Summit
San Francisco, CA, November 8, 2011 – Sojern, Inc., the leading travel data and media company, today announced that Patrick Fisher, Vice President of Business Development and Jeff Mills, Vice President of Strategic Partnerships, have been accepted to the PhoCusWright Young Leaders Summit. The Summit – which will take place November 14-17, 2011 – promotes executive management development and excellence among the rising stars of travel, tourism and hospitality. “The Class of 35 is such an accomplished and dynamic group,” said Fisher, “it’s an honor to be accepted and recognized as...
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