Ad Specifications

Online Ad Sizes:	300x250, 728x90, 300x600, 160x600
Print Ad Sizes:	300x250, 300x500
Acceptable Media Types:	gif, jpg, flash, rich media
Maximum File Size:	35k
Text link Ads:	Line 1: 20chars, Line 2: 70 chars (with spaces)

General Guidelines

All ad units must launch a new browser window when clicked on
Ads can continue to “loop” for a maximum of 15 seconds
Ads are served via JavaScript Ad Calls and iframes
Audio must be user initiated with a clearly present on/off button
DFP is used to serve all Sojern Site Ad Units
All flash ads must have an alternative GIF version of creative
No PSA ads are allowed

Third Party Ad Tags

A portion of the properties where Sojern delivers ads are secure pages. Thus, all 3rd party tags are required to serve from secure servers (https). Due to this restriction, there are two important items to note:

No progressive streaming. However, we do allow progressive streaming on a case by case basis where the company’s streaming server is secure
No 4th party serving

Due to the sensitive nature of the Airline Boarding Pass, if you use 3rd party tags, we require that you show us all of the images that you plan to run through the tags before the campaign begins. If you make any creative changes during the course of the campaign that involve different images from the original group, we also require that you provide us a chance to review before they are made live.
Ad tags are accepted from the following vendors:

Atlas
Bluestreak
DoubleClick
MediaPlex
TruEffect

For DoubleClick, please submit DFA Internal Redirect for all site placements
For all other ad tag units, please supply Javascript tags for all site placements

Third Party Rich Media

We accept rich media ad units from the following vendors. However, none of the ad units from the below vendors can expand or float outside of its original ad size:

Atlas
Interpolls
Eyeblaster
Eyewonder
Motif (via DFA only)
PointRoll
United Virtualities
Unicast/Viewpoint

Lead Time

Three business days for standard creative
Five business days for Rich Media

Flash Ad Units

Flash files served via DART must be coded properly for click and impression tracking
All flash files must be submitted as a .SWF file with accompanying backup gif/jpg for display users who do not accept Flash
A click thru URL must also be supplied for each .SWF ad unit

Below are detailed instructions for .SWF file coding for DART Ad Serving:

Create an invisible button over the area that you want to be “active/clickable” to users
On that invisible button, put the following action:
on (release) {getURL(_level0.clickTag, "_blank");}
Export the swf and test by opening the swf and clicking on the intended ‘active’ area. If a new browser window opens upon click, the ad has been coded correctly for DART tracking. (Note: the ad must spawn a new browser window)

Printed Ad Dimensions

We use online dimension (pixels) to describe our ad sizes for both the online and printed ads because we use an online ad server to serve the impression to both versions of the boarding pass. The resolution of the ads can vary as long as you stay within our 35k file size

The sizes of the images when printed out and converted to inches, are as follows:
300x250 pixels = 2.9375x2.4375 inches
The file formats we accept for the printed pass are .gif and .jpg. You may submit a Flash file as well, but it would need to be one frame static for the printed pass. We do accept 3^rd party tags for the printed pass, but we need JavaScript tags serving a static image.

HTML Units

The HTML for the ad should not require a space larger than the maximum allowed pixel ad size. <HTML>, <HEAD>, <BODY>, <br>, or <p>, hard breaks (carriage returns) or alignment tags should not be included. All white spaces must be eliminated. Please remember to use a CLOSED FORM tag when using forms in .html (i.e., </form>)

Best Practices

Check out our Best Practices for further information on creating your ad.

Advertising Policy

Our great advertising policy governs issues such as acceptance of ads by Sojern, the manner of display allowed on our Web site(s), and the removal of advertisements from our site(s). For more information, please review our Advertising Policy.

Terms and Conditions

Download our complete terms and conditions for Agencies or Advertisers.