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Case Study: How a Miami Hotel Increased Direct Bookings [Video]

Thibaut Asso, Regional Director of Sales and Marketing for COMO Metropolitan Miami Beach talks about how his hotel tackled the challenges of opening a hotel in the Miami market. He highlights that while the internet has given people options and self-sufficiency for travel, it’s also created a jungle where it’s hard to stand out and be seen.

Watch the video to find out what COMO Metropolitan did to compete and drive direct bookings:


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Sojern is travel's leading data-driven performance marketing engine. Through its Sojern Traveler Platform and billions of traveler intent signals across online and mobile channels, Sojern puts more heads in beds, travelers in seats, and tourists in towns for its clients worldwide.