Case Studies

Back to All Case Studies

320 Guest Ranch

CS_320Ranch_Splash

The 320 Guest Ranch is situated in the heart of the Gallatin Valley, just 12 miles from Big Sky— home of the Biggest Skiing in America at the Big Sky Resort—and only 36 miles from the West entrance to Yellowstone National Park. Their log ranch accommodations offer a mix of modern touches with Old West feel and 320 Guest Ranch’s setting in the Gallatin National Forest can’t be beat—trees and mountains abound and wildlife stops by frequently.

Objectives

  • Managing guests expectations when guests don’t book direct
  • Access to guest information
  • Drive more direct bookings

Results

  • 7:1 ROI

  • $37,868 net revenue over the course of a year

  • 58 direct bookings over the course of a year

Carla ReyHotel Manager

"Sojern is the first vendor I’ve used for online things like this. When we started, my aversion was really high because I’ve never done anything like this. It’s working so well that I will not try anyone else."

DOWNLOAD PDF