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Bali Dynasty

Bali Dynasty Splash image

Bali Dynasty Resort, a premier beachside resort in Kuta, Bali, looked to increase direct site bookings from global travelers flying into Ngurah Rai International Airport. To drive the resort’s brand awareness and bookings, Sojern targeted Bali’s major markets: Australia, Indonesia, Singapore, and European countries including the UK, France, Italy, Germany, and the Netherlands.

Objectives

  • Increase direct bookings
  • Drive site traffic through branding impressions
  • Target international travelers heading to Bali

Results

  • Achieved $75K over 5 months and an additional $275K in future bookings

  • Drove 13.6% of property’s direct online bookings

  • Generated 29% of reservations through Facebook Right-Hand Column Ads

Trisna WidiaCorporate Internet Marketing & E-Commerce Manager – Prime Plaza Hotels and Resorts

“The ability to advertise online without spending money upfront is a valuable and effective tool for us. By partnering with Sojern, we’ve seen Bali Dynasty’s conversions double and have also added seven more of our properties to the program.”

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