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Banyan Tree Hotels & Resorts

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Banyan Tree Hotels & Resorts is one of the world’s leading international operators in the hospitality and spa industry. Since their first resort opened in Phuket in 1994, they have expanded to nine countries throughout Asia-Pacific, the Middle East and the Americas with 25 properties. Banyan Tree maintains their foundational commitment to environmental sustainability and ecological sensitivity. Banyan Tree Hotels & Resorts has a family of brands to cater to the needs of today’s travelers.

Objectives

  • Break in to the Latin American market
  • Find and sell to in-market travelers
  • Compete with established chain hotels in the region

Results

  • 73 Bookings and $229,164 in revenue in 6 months for Banyan Tree Mayakoba

  • 37 Bookings and $69,325 in revenue in 6 months for Banyan Tree Cabo Marques Acapulco

Sergio SerraArea Director of the Americas

“We spend hundreds and thousands of dollars in optimization of Search Engine Marketing as a company. Thus far, ROI has not been as promising as what Sojern has provided.”

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