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Hertz and Sojern began a partnership in 2013 to drive incremental business to Hertz offerings in key European markets. Hertz is the largest worldwide airport general use car rental company. Through a high level of customer service and responsiveness, Sojern used its expertise in the car rental market and ability to reach in-market travellers at scale to drive incremental bookings in new and growing markets for Hertz, becoming one of Hertz’s preferred partners in the programmatic space.


  • Drive Hertz bookings through a full funnel solution
  • Prospect new customers
  • Achieve aggressive CPAs


  • Drove more than 45,000 bookings for Hertz over a period of nine months.

  • Achieved and maintained aggressive CPAs in both prospecting and retargeting, despite an increased budget.

  • Scaled performance to new markets including the Middle East and Asia-Pacific.

Carine VeyratDirector Digital Marketing Europe

“Sojern has impressed us at every step, consistently driving incremental users to Hertz in every market we’ve expanded our partnership to. Sojern is not only able to effectively identify potential Hertz customers as they plan and book their holiday and business travel, but also identify the optimal moment to target these customers for maximum conversion rates. Through this, we’ve been able to reach a new set of customers in a cost efficient way.”