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Oban Spa Inn & Suites

 

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Oban Spa Inn & Suites is a luxury four-diamond boutique hotel nestled serenely in the heart of Wine Country and the Old Town of Niagara-on-the-Lake. The Oban Spa Inn & Suites boasts scenic views overlooking Lake Ontario and the golf course, an historic landmark since 1824. Key features of this boutique inn and spa are privacy, intimacy, and elegance, with lush gardens, an outdoor hot spring, swimming pool, world class spa and a rich tradition of culinary excellence. Minutes’ walk to three Shaw Festival Theatres, Old Town Queen Street, and a short drive to 28 local wineries, the Oban is in a prime location no matter your interests.

Objectives

  • Drive direct bookings
  • Increase organic traffic to their site
  • Compete with big name brands with larger advertising budgets

Results

  • 69 direct bookings in 7 months—with 26 rooms, Sojern drove an average of 10 a month

  • 7:1 ROI

  • $46,362 in gross revenue over 7 months

Ian ShulmanGeneral Manager

“For us, I equate working with Sojern as doing our own e-blast. While you hope to get bookings out of it, you also want qualified traffic coming back to your website. The nice thing with what Sojern does is bring them to where we want them to book and then our pricing will lure them in.”

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