Brand Style Guide
Everything You Need to Know About Sojern's Style
Our brand personality defines who we are, how we operate and how we treat each other and our customers. To continue to grow into a successful, global company, we strive to be passionate, innovative and driven. At the same time, we want to be genuine and honest in all of our endeavors. Maintaining a unified visual and writing style enables us to continuously deliver engaging experiences at every touchpoint with our customers and key audiences. To do this, we created the following style guide to document our brand’s best practices.
This is a guide to the core elements that make up Sojern. Take a look and get to know us better.
To maintain the integrity of the Sojern logo, and to promote the consistency of the brand, it is important to use the logo as described in these guidelines. Our logo comes in seven variations.
Orange logo on light backgroundPNG / EPS
US Sojern logo with taglinePNG / EPS
EMEA/APAC logo with taglinePNG / EPS
White logo with tagline on dark backgroundPNG / EPS
EMEA/APAC white logo on dark backgroundPNG / EPS
White icon on dark backgroundPNG / EPS
Grey icon on light backgroundPNG / EPS
Sojern’s logo should be given a place of prominence on the page. Always maintain the required clear space around the logo so that no type, design or photographic elements are encroaching on the logo. The minimum clear space around the logo for print and digital is 10 pixels.