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New Sojern Media Platform Powers Unrivaled Audience Targeting
San Francisco, CA [November 15, 2011] – Sojern, the travel data and media company, today introduced the Sojern Media Platform (SMP), a comprehensive traveler-focused data and media management platform. The SMP offers marketers access to proprietary data assets, powerful audience targeting capabilities and unique consumer touch-points to reach and connect with high-value audiences at scale.
“Sojern Media Platform delivers targeted partner data that is quite frankly not available anywhere else. That’s because no one else enjoys the close partnerships with major airlines and key travel organizations that Sojern does,” said Mark Rabe, Sojern President and CEO. These partners include American Airlines, Alaska Airlines, Continental Airlines, Delta Air Lines, Hawaiian Airlines, United Airlines, US Airways, Carlson Wagonlit, Travelport and Kayak among others.
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Sojern’s Patrick Fisher and Jeff Mills Accepted to the PhoCusWright Young Leaders Summit
San Francisco, CA, November 8, 2011 – Sojern, Inc., the leading travel data and media company, today announced that Patrick Fisher, Vice President of Business Development and Jeff Mills, Vice President of Strategic Partnerships, have been accepted to the PhoCusWright Young Leaders Summit. The Summit – which will take place November 14-17, 2011 – promotes executive management development and excellence among the rising stars of travel, tourism and hospitality. (more…)
Sojern Strengthens Executive Team with New VPs of Marketing and US Advertising Sales
San Francisco, CA October 10, 2011 – Sojern, the leading travel data and media company, today announced the appointment of Brad King as Vice President of Marketing & Vertical Sales and Chris Marrow as Vice President of US Advertising Sales. King will focus on strengthening the company’s vertical product and strategic marketing efforts. Marrow, who had been the company’s vice president for western region sales, will build on his success in that position to drive sales nationally. Both executives will be based in San Francisco and will report to Mark Rabe, CEO of Sojern.
“Brad and Chris will be key additions to the executive team as we continue our path of rapid growth,” said Rabe. “Brad’s broad expertise in data, marketing and the travel industry will be vital to increasing Sojern’s market visibility as we continue to expand our platform and introduce new products, services and partners. Meanwhile, Chris’ demonstrated advertising sales and data knowledge – coupled with his understanding of the company and our airline partners – will be critical as we continue to increase revenue and foster key industry relationships.” (more…)
Sojern’s New Boarding Pass and Social Integration Capabilities Take Off
San Francisco, CA, September 28, 2011 – Sojern, the leading travel data and media company, today announced the release of their new Boarding Pass design that provides highly targeted content to travelers that check-in for flights online. As part of the new product, Sojern introduced new social integration features that will allow travelers to share their travel plans with friends and followers on Facebook, LinkedIn and Twitter. Porsche has also announced that they will be using the premium platform to target an influential audience for the introduction of the new four-door Panamera S Hybrid model.
Sojern Expands Operation with New Sales Leaders
San Francisco, CA, September 14, 2011 – Sojern, the largest travel media company, today announced the appointment of Parag Vohra as General Manager, Vertical Development and Jeff Mills as VP of Strategic Partnerships and Western Region sales. Based in New York, Vohra will work with travel endemic clients to accelerate Sojern’s revenue growth. Based in San Francisco, Mills will leverage his extensive experience in advertising sales and partnerships to expand the company’s market presence in the digital media space.
Sojern Founder Named Ernst & Young Entrepreneur of the Year 2011 Central Midwest Finalist
Omaha, NE, April 20, 2011 — Sojern, the leading travel data and content company, today announced that founder Gordon Whitten has been named a finalist for the Ernst & Young Entrepreneur of the Year 2011. Whitten is a previous regional winner of the Ernst & Young Technology Entrepreneur of the Year award. The group of outstanding entrepreneurs was selected by an independent judging panel made up of previous winners of the award, leading CEOs, private capital investors and other regional business leaders. The winners will be announced on June 7.
Sojern Announces New CEO
Mark Rabe to drive revenue expansion as Sojern’s CEO
Sojern, the leading travel data and content company, today announced the appointment of Mark Rabe as Chief Executive Officer. Founder Gordon Whitten, who has served as CEO since the company’s inception in 2007, will remain with the company focusing on next generation partnerships and product expansion plans. He will also maintain his position on the Board of Directors. Whitten is a former VP of New Product Initiatives at Intuit and a previous regional winner of the Ernst & Young Technology Entrepreneur of the Year award.
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Sojern Named Technology Company of the Year by AIM Institute
The AIM Institute has announced the recipients of its 2011 Technology Celebration Awards, which honor area companies and individuals for their outstanding contributions to Nebraska’s thriving information technology scene. Sojern, the first company to exclusively partner with the top airlines in the world providing relevant destination information and products for travelers in conjunction with strategic marketing programs for advertisers, has been named Technology Company of the Year.
Sojern Expands Board of Directors with Addition of Travel Industry Veteran Ellen Keszler
Omaha, NE, January 27, 2011 — Sojern, which joined forces with the top airlines in the world to create a proprietary targeted travel advertising platform that now reaches nearly 100 million travelers per year, today announced the appointment of Ellen Keszler to its Board of Directors. Ms. Keszler is the president and CEO of Clear Sky Associates, a management and strategy consulting firm focused on the technology and travel industries, and has more than 20 years executive management experience in the travel industry.
Sojern Hires Hotwire.com Sales Executive Lara O’Brien
Omaha, NE, November 4, 2010 — Sojern, the first company to exclusively partner with the airline and travel industry to provide targeted contextual and non-contextual advertising, today announced it has hired Lara O’Brien as Regional Sales Director for the Eastern Region. O’Brien brings more than 15 years of sales experience to Sojern with a focus on the travel, pharmaceutical and media industries. In her new role, she will be responsible for working with agency and client partners in the NY market to increase revenue growth for Sojern and will report to Dave Wrieden, VP Eastern Sales. (more…)
