Ad Specifications

• Online Ad Sizes: 300×250, 728×90, 300×600, 160×600
• Print Ad Sizes: 300×250, 300×500
• Acceptable Media Types: .gif, .jpg, .png, flash, rich media
• Maximum File Size: 40k
• Top Deals Text Link: One line of text: 48 characters (including spaces). Please provide us with a working click-thru URL for the associated text link.

• All ad units must launch a new browser window when clicked on
• Please provide separate creatives for online and print placements
• Ads can continue to “loop” for a maximum of 15 seconds
• Ads are served via JavaScript Ad Calls and iframes
• Audio must be user initiated with a clearly present on/off button
• DFP is used to serve all Sojern Site Ad Units
• All flash ads must have an alternative GIF version of creative
• No PSA ads are allowed

A portion of the properties where Sojern delivers ads are secure pages. Thus, all 3rd party tags are required to serve from secure servers (https). Due to this restriction, there are two important items to note:

• No progressive streaming. However, we do allow progressive streaming on a case by case basis where the company’s streaming server is secure
• No 4th party serving

Due to the sensitive nature of the Airline Boarding Pass, if you use 3rd party tags, we require that you show us all of the images that you plan to run through the tags before the campaign begins. If you make any creative changes during the course of the campaign that involve different images from the original group, we also require that you provide us a chance to review before they are made live.

Ad tags are accepted from the following vendors:

• Atlas
• Bluestreak
• DoubleClick
• MediaPlex
• TruEffect

For DoubleClick, please submit DFA Internal Redirect for all site placements

For all other ad tag units, please supply Javascript tags for all site placements

We accept rich media ad units from the following vendors. However, none of the ad units from the below vendors can expand or float outside of its original ad size:

• Atlas
• Interpolls
• Eyeblaster
• Eyewonder
• Motif (via DFA only)
• PointRoll
• United
• Virtualities
• Unicast/Viewpoint

• Online Ad Sizes: 300×600 and 425X200 master/companion ads on initial page load, 740 x 600 overlay ad unit upon user click initiation.
• Print Ad Size: 300×500.
• Maximum File Size: 100K on initial page load, 1 MB after initial page load (upon user click to launch overlay ad unit).
• Audio must be initiated by user click and have a clearly labeled on/off button, Audio clips cannot loop, Expandable animation on initial page load will be frequency capped at 1 animation per user per day and will be limited to 10 seconds of animation.
• All creative must be approved and tested one week prior to launch.
• If Sojern is building the ad unit(s), an incremental four weeks lead time is required.
• Print creative should be ink friendly.

Image Template:

• Maximum Height: 775px; Maximum Width: 670px
• No maximum file size
• Font size needs to be large enough to be legible (print images have some degradation)
• Provide headline text

Article Template:

• Can Contain Image(s) & Text (text can spill over to multiple pages)
• Text must be provided in word document or notepad
• Provide headline text
• Image caption is also accepted
• Logo Maximum Height: Variable; Width: 160px (Logo appears in the upper left hand corner of the page)
• No maximum file size

Our lead time requirements are:

• 3 business days for standard creative
• 5 business days for Rich Media

Flash files served via DART must be coded properly for click and impression tracking.

All flash files must be submitted as a .SWF file with accompanying backup gif/jpg for display users who do not accept Flash.

A click thru URL must also be supplied for each .SWF ad unit.

Below are detailed instructions for .SWF file coding for DART Ad Serving: Create an invisible button over the area that you want to be “active/clickable” to users:

On that invisible button, put the following action: on (release) {getURL(_level0.clickTag, “_blank”);}

Export the swf and test by opening the swf and clicking on the intended ‘active’ area. If a new browser window opens upon click, the ad has been coded correctly for DART tracking. (Note: the ad must spawn a new browser window)

We use online dimension (pixels) to describe our ad sizes for both the online and printed ads because we use an online ad server to serve the impression to both versions of the boarding pass. The resolution of the ads can vary as long as you stay within our 35k file size.

The sizes of the images when printed out and converted to inches, are as follows: 300×250 pixels = 2.9375×2.4375 inches.

The file formats we accept for the printed pass are .gif and .jpg. You may submit a Flash file as well, but it would need to be one frame static for the printed pass. We do accept 3rd party tags for the printed pass, but we need JavaScript tags serving a static image.

The HTML for the ad should not require a space larger than the maximum allowed pixel ad size. <HTML>, <HEAD>, <BODY>, <br>, or <p>, hard breaks (carriage returns) or alignment tags should not be included. All white spaces must be eliminated. Please remember to use a CLOSED FORM tag when using forms in .html (i.e., </form>)

Read our Best Practices for further information on getting the best results with your ad.