Register interest in an instant with QR Code capabilities
Anyone with a smartphone can scan a code. With the click of a camera the target audience is on the way to your website, offer or image. QR (quick response) codes require less effort than typing a URL and they’ve grown in popularity.
Similar to barcodes used by retailers to track inventory and price products, the difference lies in the vast amount of data that QR codes are able to share, providing endless opportunities for marketers to mobilize an advertising message.
Sojern’s travel documents are no exception. Imagine a user scanning their computer monitor with their smart phone! Our clients have found that placing a QR code on their ads provides endless opportunities to engage with a target market.
One Sojern advertiser used a QR code on both the online and print boarding passes and found that 25% of their scans came from the online boarding pass. This same client saw a 20% increase in mobile app purchases during their campaign. Other clients have used QR codes on boarding passes to drive traffic to their Web site for reservations, coupon dissemination and to distribute information. eMarketer reported in March 2011 that 75% of US smartphone users would remember an ad with a QR code.
Ask a Sojern sales rep about how our current clients are benefiting from this technology.
