​Google on How to Win the Hotel Direct ​Booking in a Competitive Market [Video]

September 27, 2016

Terri Scriven, Google’s Industry Head of Hospitality, recently partnered with Sojern at an event for hoteliers in London.

Check out the Recap

Watch Scriven detail how hotel bookers are changing their planning and booking patterns. Get tips for engaging with potential guests:

Interested in learning more about your audience? Connect with one of our hotel experts today for details on how you can use insights to help you better understand your audience and make more informed business decisions.


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About Sojern

Sojern is travel's leading data-driven performance marketing engine. Through its Sojern Traveler Platform and billions of traveler intent signals across online and mobile channels, Sojern puts more heads in beds, travelers in seats, and tourists in towns for its clients worldwide.

Sojern About the author

Sojern is travel's leading data-driven performance marketing engine. Through its Sojern Traveler Platform and billions of traveler intent signals across online and mobile channels, Sojern puts more heads in beds, travelers in seats, and tourists in towns for its clients worldwide.