Love At First Flight: 2015 Valentine’s Day Weekend Travel | Sojern

Love At First Flight: 2015 Valentine’s Day Weekend Travel

February 13, 2015

This year, Valentine’s Day is falling on the Saturday of a particularly long, travel-friendly weekend in the US. The following Monday, President’s Day, may be giving American couples reason to extend the length of their stay. Among couples, 77% lookto get away for 3-5 days. Only 16% search for trips of two days or less.

Romance Awaits: Big Cities & Warm Escapes

So where are all of these lovestruck pairs going? For US domestic travel, Las Vegas (with its many drive-through chapels), Miami (home of South Beach), and New Orleans (Mardi Gras!) are in the top five most sought-after places for couples.

Internationally, the Caribbean’s many romantic possibilities are capturing American imaginations. Puerto Rico, Jamaica and the Dominican Republic are all top five destinations.

top destinations for US couples on valentines

For travelers worldwide, Valentine’s Day weekend will be all the more busy due to ski season and events like Carnival, which is likely responsible for the high incidence of searches by Brazilian and Portuguese pairs.

A Valentine from Europe

Some believe that Valentine’s Day was first associated with romantic love in Europe as early as the 13th century. Som it’s only fitting that Europeans celebrate it with much gusto.

Belgium leads the charge for Europe with a 116% increase in searches for travel that weekend. The UK follows at 74%. Further down the ranks are Italy and Spain. France, surprisingly, is only seeing a jump of 27%. That may be due to the fact that love is always in the air there. As anyone who’s ever visited Paris can attest.

Top-Searched Romantic* European Destinations

The European cities showing the highest increased demand for travel over Valentine’s Day (as measured by search volume for two tickets vs the previous weekend) are:

  1. Verona, Italy at 139%, the town of Shakespeare’s star crossed lovers Romeo and Juliet. The festival Verona in Love attracts visitors from around Europe every February with music and art.
  2. Dubrovnik, Croatia at 135%. This city boasts some beautifully preserved medieval architecture and city walls that LonelyPlanet goes as far as calling “the finest in the world.”
  3. Glasgow, Scotland at 129%, a verdant city with a legendary live music scene and one of the world’s Ten Most Underrated Cities, according to CNN.

Paris, France follows closely behind in 4th place.

Check out all the latest travel trends here.

*We define ‘a Romantic Destination’  as a destination to which couple travel grew most week over week (Feb 13/14 over Feb 6/7)

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About Camelia Gendreau

Camelia is Sojern's director of public relations and communications. She loves fruit, the weirder the better, and travel, which comes in handy when working for a travel tech company. Connect with her on Twitter @Cameliacc.

Camelia Gendreau About the author

Camelia is Sojern's director of public relations and communications. She loves fruit, the weirder the better, and travel, which comes in handy when working for a travel tech company. Connect with her on Twitter @Cameliacc.