Jackie Lamping, VP of Marketing at Sojern, shares what travel marketers are asking for today, from enterprise brands to independent properties:
[Sojern] What do you think has made Sojern successful?
[Lamping] So I think what’s made Sojern so successful is we’ve been focused on the travel industry from the very beginning. Sojern, very simply, drives travelers from dream to destination, and our goal is to do it better than anybody else in the world.
[Sojern] How does Sojern cater to both property and enterprise solutions?
[Lamping] We can do this as a result of really long conversations with clients and specific things that they’ve asked us to deliver. So, for example, our small hotel customers have loved our pay on the stay display option and they asked us, you know, can you do that for us with search. We built a search product and rolled it right into their commission-based pricing model.
Some of the most elite travel brands out there are now exploring ways to bring programmatic in-house so they’ve asked us for solutions around that. We’ve brought them audiences that they can use inside their own instance of DoubleClick Bid Manager, for example.
[Sojern] How has growing the business led to more bookings?
[Lamping] Pretty much everyone was asking for Facebook, so we went out and bought the best FMP on the market and now we’re making that available on the self-service or managed service basis depending on what you need.
Ultimately we measure our success based on the success of our clients and what’s incredible is our platform has delivered over 13 billion in bookings and we’re not slowing down anytime soon.