2018: A Year of Giving Back at Sojern
December 14, 2018
A year in review of how Sojern made an impact in 2018 through Sojern’s corporate social responsibility program, Sojern Gives Back.
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Sojern’s Travel Marketing Blog
The Latest Insights, Analysis, and TrendsPersonalization in Travel Marketing: Moving Beyond the Buzzword
Skift sat down with Kurt Weinsheimer, Chief Solutions Officer at Sojern, to dive into some of the 2019 Skift Megatrends around personalization.
How Digital Video is Disrupting TV
December 13, 2018
Traditional TV spend is taking a backseat to digital video advertising. What does it mean for travel marketers?
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Using Video Ads to Reach Highly Targeted Audiences
December 11, 2018
Shifts in how video is distributed and consumed have opened the doors to new ways of video advertising. In order to reach and engage audiences, advertisers will need to adapt.
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Never Miss a Booking with Real-Time Campaign Management
December 6, 2018
Explore insights from our 2018 Hotel Insights Report and learn why real-time campaign management is necessary for optimizing advertising efforts.
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A Year with Sojern: The Adphorus Story
November 30, 2018
Sojern announced the acquisition of Adphorus in 2017. Since then both companies have grown together—making an impact on how travel advertisers can utilize Facebook.
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How Booking Behavior Varies Across Hotel Segments
November 27, 2018
Take a look at booking behaviors by hotel STR segments in our latest Hotel Insights Report and see how hoteliers can target a new type of traveler.
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