Getting Direct About Parity, Metasearch, and Marketing – A Direct Booking Summit Recap
November 5, 2019
Missed out on Direct Booking Summit Miami this year? Check out some of the highlights here.
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Sojern’s Travel Marketing Blog
The Latest Insights, Analysis, and TrendsWhat is Always-On Travel Marketing?
Travelers today are always-on, searching and booking every day of the year. Travel marketers need to keep up, but what does that mean?
CTV is for Both Linear and Programmatic TV Buyers
October 31, 2019
With CTV linear TV buyers and programmatic buyers both have the opportunity to connect with travelers as they watch what they like when they like, and how they like.
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The Adphorus Travel Marketer’s Guide to Success on Facebook
October 29, 2019
Consult this extensive guide for everything travel marketers need to succeed and make the most of every dollar you spend on Facebook.
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Sojern Launches on the Xola App Store
October 28, 2019
Xola tour and activities operators can more easily influence in-destination travelers by signing up for Sojern through the Xola App Store.
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CTV is The Channel Travel Marketers Can’t Ignore in 2020
October 7, 2019
We help travel marketers learn about CTV benefits and industry trends, and why CTV works in reaching travel audiences—for both linear and programmatic buyers.
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The Role Creative Testing Plays in Data-Driven Marketing
October 1, 2019
Data-driven marketing should be at the root of every decision you make. Testing and implementing changes in real-time is the only way you can hope to improve your campaigns without extensive resources.
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