Sojern Private Marketplace: Build Brand Affinity with Travel Audiences

February 26, 2016

The Sojern Private Marketplace (PMP) offers our top advertisers access to exclusive inventory from premium publishers. Comprised of select preferred deals, private “invitation-only” auctions and a curated, premium whitelist, Sojern PMP can help you meet your brand goals while reaching unique travel audiences only we have.

How It Works

The Sojern Prive Marketplace combines three different sources of premium inventory into exclusive packages that we can quickly activate for you:

1. Preferred Deals: “First look” on exclusive inventory before it becomes available on the open market. Included is some inventory that’s not available by any other means.

2. Private Auctions: Exclusive access to inventory that premium publishers have privately reserved for a select group of buyers.

3. Premium Whitelist: Our curated, transparent list of top sites for travel audiences, including sites in the comScore Top 50.

We have IAB Rising Star billboards, standard display, mobile, and video PMP packages. If you want something more custom, just let us know. We can craft a Sojern PMP package to meet your exact needs.

The Sojern Sweet Spot

The power of the Sojern PMP lies in our unique ability to leverage 350 million traveler profiles to find specific audiences on top-tier, premium publishers via exclusive deals.

Your Audience on Premium Sites: Overlay the robust Sojern audience with premium inventory and seamlessly run across mobile, tablet, and desktop

Completely Premium and Transparent: We can share a sitelist for the package you choose or deliver a custom package proposal to meet your needs

Increase Your Brand Affinity: Raise your brand perception with high-performing ad placements: video, mobile, and IAB Rising Star billboards

Measure Your Success: Track key brand metrics and leverage our data-driven insights to inform future decisions

Connect with one of our Marketing Performance Experts today to learn more!


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About Mat Harris

Mat is a startup veteran with extensive product and commercial leadership experience in mobile advertising. After building and managing a successful digital agency and a video advertising platform in Austin, Texas, he moved to San Francisco to lead product management for InMobi’s rich media authoring platform and was the head of advertising products at Tapjoy. Mat frequently speaks on topics including dynamic personalization, mobile advertising, marketing strategy, leveraging big audience data, and the future of advertising. He lives in the San Francisco Bay Area with his wife and their three kids. Mat is a 7th generation Texan and barbecue enthusiast.

Mat Harris About the author

Mat is a startup veteran with extensive product and commercial leadership experience in mobile advertising. After building and managing a successful digital agency and a video advertising platform in Austin, Texas, he moved to San Francisco to lead product management for InMobi’s rich media authoring platform and was the head of advertising products at Tapjoy. Mat frequently speaks on topics including dynamic personalization, mobile advertising, marketing strategy, leveraging big audience data, and the future of advertising. He lives in the San Francisco Bay Area with his wife and their three kids. Mat is a 7th generation Texan and barbecue enthusiast.