DMNews Inducts Our VP of Marketing to Hall of Femme

April 27, 2015

For the record: I think all of our Sojernistas are awesome, but it’s really nice to have that recognized by someone outside the company as well.

Maly Ly Enters the Hall of Femme

Today, I’m very proud to announce that our VP of Global Marketing, Maly Ly, was honored by Direct Marketing News and has officially become part of their 2015 Hall of Femme, as one of 18 Chief Marketers Who Put the “Excel” in Excellent. Maly is in the elite company of current and past honorees like Cisco’s Blair Christie, Zillow’s Amy Bohutinsky, Dell’s Karen Quintos and General Electric’s Beth Comstock.

In Direct Marketing News’ own words, “This group of extraordinary female marketing chiefs has risen to the apex of the profession as inspirational leaders and champions of customer-centric marketing. Their strategies have improved marketing performance and yielded measurable results—from increases in customer engagement and loyalty to revenue growth.” I couldn’t have said it better myself.

Her interview for Direct Marketing News on her marketing and leadership philosophy is a must-read for anyone with great ambitions within the marketing discipline – and a fun read to boot.

Congratulations Maly! Sojern is very proud of you.


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About Mark Rabe

With more than two decades of senior leadership roles in the digital media space, Mark loves the challenge of scaling companies and using technology to solve tough business problems. As CEO of Sojern, he engineered the company's pivot from a boarding pass ad business to the world’s most powerful direct demand engine for travel. Under his leadership, Sojern has grown more than tenfold and achieved profitability in 2015 by driving billions of dollars in direct booking revenue for its travel customers. Prior to Sojern, Mark held leadership positions at Yahoo!, Overture and About, Inc. He is an active member of the IAB and advisor to several digital media companies.

Mark Rabe About the author

With more than two decades of senior leadership roles in the digital media space, Mark loves the challenge of scaling companies and using technology to solve tough business problems. As CEO of Sojern, he engineered the company's pivot from a boarding pass ad business to the world’s most powerful direct demand engine for travel. Under his leadership, Sojern has grown more than tenfold and achieved profitability in 2015 by driving billions of dollars in direct booking revenue for its travel customers. Prior to Sojern, Mark held leadership positions at Yahoo!, Overture and About, Inc. He is an active member of the IAB and advisor to several digital media companies.