Solutions for Travel Marketers in a Cookieless World

Cookieless World Webinar Series

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Sojern’s Cookieless World Webinar Series

With so much unknown about the cookieless future and what it means for advertising, we wanted to provide travel marketers with an educational, four-part webinar series to help the industry get past the buzz and understand what it will mean for business.

Our second webinar will dig into the different solutions that replace 3rd party cookies and how each will support advertisers. We will cover the three pillars to our cookieless solution: hashed emails, 1st party cookie IDs, and historical booking data. Most importantly, travel marketers will learn what steps to take today to begin preparing and implementing these solutions.

Hosted By:

Vittorio Barraja, CMO, Travelstart

Vittorio Barraja is a Global Marketing Leader with deep domain expertise and proven leadership at best-in-class organisations. In his current role as CMO, Vittorio manages marketing operations and attribution and oversees digital distribution. Previous to Travlestart Vittorio has held leadership roles at The Carlyle Group and Montblanc, and is a Founder of Emerald Digital Consultancy.

Dave Goulden, VP Product, Sojern
Dave Goulden, VP Product, Sojern

Dave is an ad tech industry veteran, having led product and client development for some of the top digital marketing and technology companies. Prior to Sojern, he held client and product development roles working for recognized technology and media companies including OneMarket, Conversant, Zuberance, Claria and Intuit.