Limited budgets, uncertainty around regional lockdowns, and ever-changing traveller behaviour means that versatility is key when it comes to 2021 planning. With the travel industry beginning to see signs of recovery, what can destinations do to effectively drive and sustain future demand? Sojern’s Managing Director for Europe, Celine Chaussegros, will run through the latest European travel trends data, highlighting the impact the vaccine developments had on searches and bookings, and look forward to 2021 insights. Celine will be joined by Eduardo Santander, CEO of the European Travel Commission, and Alessandra Priante, Director of Europe at UNWTO to discuss a sustainable future for European travel. As always we will open it up to a live Q&A for attendees to ask the experts their questions.