There is no doubt that Facebook is a huge player in terms of innovation and advertising. With the capabilities offered through Facebook Dynamic Ads for Travel (DAT), travel marketers have the ability to target with incredible precision.
In order to explore more about why travel marketers should be on Facebook, we sat down with Mat Harris, Sojern’s VP Product:
[Sojern] As an advertiser, what should you know about Facebook?
[Harris] I’ll tell you this much, you need to be on Facebook today, not just because what Facebook can do for you today, but because of where we know Facebook is going as a platform.
[Sojern] So why is Facebook Dynamic Ads for Travel great for travel advertisers?
[Harris] Travel advertisers have long been deeply invested in personalization, in thinking about dynamic advertising, and how you can reach somebody with a specific message or a salient call to action that is tuned just for their own shopping, or search, or intent pattern. Facebook is inherently cross-device, it’s inherently tuned to people, so it’s definitely people-based advertising. So as an advertiser, whenever you’re running a campaign on Facebook, you’re going to reach individuals with the message they need to see regardless of what device they’re on. Because Facebook can tie all of that together for you.
[Sojern] As a travel advertiser, why should you come to Sojern to run your Dynamic Ads for Travel?
[Harris] I would say it comes down to a few things:
- We have a tremendous amount of travel expertise, not just for running ads on programmatic channels but also for running your campaigns on Facebook.
- We have access to tremendous amounts of data. If you think about what we know about travelers versus what you might know in isolation, about travelers on your own, it’s very, very, very different. We see conversions and searches that happen across online travel agencies, across airlines, across hotels, and across destinations.
- And I’d say the third reason is performance. We have the ability to drive better performance over time, help you test and learn, and fine-tune those campaigns and optimize them in such a way that will beat any other alternative that you have whether there’s some other Facebook Marketing Partner or even just running Power Editor console on your own logging into Facebook directly.
So I would say, we’re very very confident in our ability to help you with your advertising on Facebook.
To learn more about how to use Facebook advertising to connect with a traveler audience, download our latest ebook, Your Complete Guide to Facebook Dynamic Ads for Travel today!