Learn how del Lago Resort & Casino accelerated direct bookings through Facebook and Instagram with Sojern’s RevDirect™

Case Study

When you make a reservation at del Lago Resort & Casino, prepare for the extraordinary. With 205 luxurious rooms, services that make everyone feel like a high-roller, and spa treatments to soothe and rejuvenate, guests will have a truly unforgettable stay. Previously, del Lago used Sojern to run display ads and SEM with RevDirect™, Sojern’s commission-based marketing solution. The team sought to accelerate direct booking revenue by adding Facebook and Instagram to their marketing mix.

DOWNLOAD THE CASE STUDY TO SEE HOW SOJERN HELPED DEL LAGO RESORT & CASINO:

  • Drive 119 bookings through Facebook and Instagram alone in under 3 months, a 22% increase in total conversions
  • Achieve $24,731.57 in incremental campaign revenue driven from Facebook and Instagram
  • Run a truly cross-device marketing strategy through Facebook and Instagram, with cross-device accounting for nearly half of their Facebook conversions