Learn how Sojern doubled their direct bookings for Hotel Andaluz by adding SEM to RevDirect™

Case Study

Hotel Andaluz has a rich history in downtown Albuquerque, New Mexico. Andaluz – short for Andalucian – evokes the passion and pride of the region of Spain that has inspired the hotel’s décor and architectural style. The team sought to increase direct booking revenues and build on their success with RevDirect™ by adding Search Engine Marketing (SEM) to their campaign, managed by Sojern.

DOWNLOAD THE CASE STUDY TO SEE HOW SOJERN HELPED HOTEL ANDALUZ:

  • Increase year-on-year direct bookings by 13.7% in part due to adding SEM to RevDirect™
  • Enjoy a net increase of $173k in revenue from direct bookings
  • Support major strategy shift in pricing and inventory with digital marketing to increase ADR by more than $20

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