Navigating the Waters of an SEM Campaign

Are you in the hotel industry and want to implement a Search Engine Marketing (SEM) strategy, but are struggling to learn the ropes of campaign management? Let’s say you have a hotel, equipped with great rooms and a restaurant and bar. How do you support them both? In this post, we go over the SEM need-to-knows for hoteliers—everything from campaign structure to bid and budgeting to help you launch your SEM program and keep it sailing smoothly.

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