Marriott International Achieves 40% Better Conversion Rate Reaching Travelers Across Their Path to Purchase
Results
+40%
conversion rate
+6% booking activity
and 21% higher search activity on marriott.com by serving display, video, and native ads in combination
Earlier Bookings
when exposed to both campaigns compared to the brand awareness campaign only
Package Used
Managed Campaign
Channels
Display
Native
Video
Industry
Hotel
As a leading and innovative hospitality company, Marriott International and M1M sought to overcome the complexities of multichannel marketing and engage their customers across their path to purchase. By leveraging intent data to target potential guests based on where they were in their purchase journey, Sojern helped them to achieve a 40% better conversion rate and a further 6% lift from multichannel exposure.
from the Host
"We enjoy working with Sojern and appreciate the value and performance they bring to our digital marketing—not just with the great ROI, but the comprehensive insights, fantastic customer service, and reaching the audiences most important to us."
from the Agency
from the Partners
from the Partners
"We enjoy working with Sojern and appreciate the value and performance they bring to our digital marketing—not just with the great ROI, but the comprehensive insights, fantastic customer service, and reaching the audiences most important to us."
Goal
With 30 brands and more than 8,000 properties in their portfolio, Marriott encompasses every style of travel, from luxury to extended stays. The Marriott International team partnered with the digital marketing experts at the Publicis entity, M1M, who developed an audience-centric global marketing approach for this campaign. Both turned to Sojern to help them bridge walled gardens and reach the growing leisure travel audience.
Solution
Marriott International and M1M partnered with Sojern to run a multichannel campaign in the EMEA region, combining upper and lower funnel tactics. By exposing travel audiences as soon as they showed intent through to conversion, more bookings and searches for Marriott were seen per traveler. Additionally, multichannel exposure led to shorter booking windows, and earlier engagement promoted deeper relationships - on average, from last impression to conversion - travelers remembered Marriott 20 days later when they went to book their trip.
from the client
Read Similar Stories
When you think of thought leaders, think Sojern. It’s no secret that the travel industry looks to us when it comes to identifying the latest trends and insights.
Ticino Hotels Group
Ticino Hotels Increases Direct Bookings by 30% with Sojern
Read Their Story
VIK Hotels
VIK Hotels Realises Direct Booking Growth with Paraty Tech and Sojern
Read Their Story
VIK Hotels
VIK Hotels Sees a Substantial Increase in Direct Bookings Through Adding Metasearch with Sojern
Read Their Story
