Segment Block

Airlines

Your Direct Route to New Passengers

Reach New Heights With Sojern

Sojern has everything you need all in one place. Boost ticket sales and ancillary revenue, maximize route capacity, defend your hubs, promote credit cards, and increase customer loyalty. When you reach the right passengers at the right moment with the right message, sales really take off.

Find New Travelers & Build Loyalty

Our unique travel data lets you hone in on the best potential passengers at scale and earn their loyalty, while multichannel campaigns across video, native, social and more help you reach them wherever they are. Sojern consistently delivers real results to put you on the fastest route to success.

Boost Profits & Deliver Non-Stop Value

Route those loyalty club members through your own website to book their tickets. When they stay closer to home, you capture more revenue. Direct communication also helps you promote branded credit cards boost your loyalty programs.

Smiling airline employee helping customer

Partner Relationships Broaden Your Prospects

Sojern can support joint marketing programs to connect you with destination marketers. Combine budgets to expand campaign reach or collaborate on messaging. Find ideal passengers and increase round-trip bookings on priority routes.

Middle-aged business woman looking at data on her laptop

Attractions

Reach More Travelers

Experience Visitors Booking Direct

Even a limited budget can lead to limitless results.

Break Free From OTA Commissions ASAP

Own your booking profits and strengthen customer relationships. Sojern drives travelers straight to your site so they book directly with you. That means you’re more easily able to:

Build direct relationships with your customers to better understand their needs
Enhance their guest experience that will increase their value and brand loyalty
Offer personalized promotions to revisit your attraction

Performance Simplified

Successful advertising doesn’t have to be complicated. Sojern’s sophisticated AI allocates and optimizes your budget to the right media channels to maximize performance and ROAS. Plus, our transparent reporting and insights simply explain granular performance and pricing.

Access a tailored plan with the right channels to meet your goals
Get actionable campaign and market insights to make data-driven decisions
Ensure success with dedicated support from experts who understand attractions

Every Stage of the Journey is a Chance to Win Business

From the planning stage to when they arrive, you can reach your visitors by taking advantage of custom audiences with additional signals like geography, demographics, affinity, and keyword contextual targeting.

Inspiration: Target travelers planning their next trip and while shopping for travel to your destination
Confirmed Travelers: Once a traveler books a flight and/or hotel, we serve them your ads as they plan activities
In-Market: When the traveler arrives in your market, we continue to influence them to experience your attraction

Father and son at Hagia Sofia in Istanbul, Turkey

Hotels

the sojern traveler platform

Best In Class Features for Hotels of All Sizes

With Sojern, you get more than a platform — you get a performance partner. Our data-driven technology and travel expertise empower hotels of every size to turn marketing challenges into opportunities.

Unrivaled Traveler Insights

Profile, find, and target your ideal travelers
Make better marketing decisions thanks to competitive benchmarking and marketing-based trends
Hone your marketing strategy continuously with actionable campaign performance optimizations

UI dashboards showing different traveler data

Multichannel Activation & Optimization

Deliver the right message in the right place at the right time with multichannel scale
Increase effectiveness and efficiency of your marketing budget
Continuous monitoring and optimization for peak performance

Mockups of web browser and mobile devices showing display, video, and email ads

Intelligent Audiences

Harness the power of billions of real-time travel intent signals from top travel brands around the world
Identify travelers most likely to book with you with AI-powered audiences
Reach and convert repeat guests

View of a luxury hotel room, with images of people using devices and a search bar for "Warm weather resorts"

Destinations

Unlock Your Potential

Destinations Like Yours Need Expertise Like Ours

Find your ideal travelers online and bring them to your destination.

Reach the Right Travelers Across the Web & Around the World

It’s much easier to find and engage ideal travelers when you have rich data right at your fingertips. Our custom audiences deliver precision targeting while helping you drive awareness for key segments such as equality and inclusion, meeting and event planners, luxury, leisure, retail tourism, sporting events, accessibility, and sustainability. You will:

Understand your audience better to plan and optimize marketing campaigns
Leverage customized audiences across channels to boost engagement
Increase ROI by inspiring the right travelers to visit your website and destination

Man in wheelchair with camera taking a picture

Prove the Economic Impact of Your Marketing

When you have detailed data about the impact of your marketing, you can show partners and stakeholders how well you’re utilizing—and maximizing—your budget. Our Economic Impact Report (EIR) lays it all out and provides important context about:

Travelers: Total estimated travelers spend, confirmed travelers, foot traffic data
Travel Actions: Room nights booked, flight searches
Campaign Performance: Website visitation, click-through rate (CTR), video completion rate (VCR), and more

Professional woman looking at data on a tablet

Inspire Travelers & Capture Demand Year-Round

Inspire prospective travelers as they research and plan a trip. Shoulder seasons are a thing of the past when you’re running always-on campaigns. They consistently outperform burst campaigns:

328% higher engagement
40% lower cost per action (CPA)
60% more conversions generated

Woman looking at a map in front of a Korean temple

Creative Services

how it works

From Concept to Clicks – Your Creative Process Made Simple

Find your ideal travelers online and bring them to your destination.

1 Share Your Vision

Simply share your vision, goals, and brand guidelines with us, and we'll create something that perfectly aligns with your objectives and stays true to your brand.

2 Review and Refine

Receive initial designs and provide feedback. We’ll refine the creatives until they’re perfect.

Hotel display ad with timeline showing review and revision process

3 Finalize and Launch

Once approved, your creatives are prepared for launch, ensuring they meet all technical requirements.

Mockup of hotel display ads on mobile and desktop with prelaunch checklists

4 Monitor and Opimize

Post-launch, we track the performance of your campaigns and make data-driven adjustments to ensure they deliver maximum impact.

Interior of hotel room with boxes showing increased clickthrough rate and web search bar for Best New York Hotels

5 Keep Your Creatives Fresh

As your campaigns evolve, so should your creatives. We offer refreshes to keep your campaigns relevant and engaging.

Sample hotel display ads showing variations for each season

Commission Signup, Commission Signup Promo

DISCOVER WHAT SOJERN CAN DO FOR YOU

Compete More Effectively Against Big Brands and OTAs

With our Commission solution, you get Sojern’s award-winning team of travel marketing experts paired with unrivaled insight into traveler behavior and intent in order to deliver the best direct booking results for your property. Best of all? You only pay a 15% commission for completed bookings.

Integrated, Multichannel Marketing

With Sojern, you can launch your campaigns across multiple channels simultaneously. By centralizing your digital marketing with Sojern, you maximize budgets and save time and resources as opposed to having to coordinate across several vendors.

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Guaranteed ROI and Self-Serve Reporting

Our easy-to-use portal gives you on-demand insights into campaign performance and booking trends, all included at a fixed commission rate. Our insights can help you adapt to changing market conditions, and allow you to demonstrate the impact of your digital marketing efforts to your stakeholders.

Pay Only After Completed Stays

Save on upfront investment as Sojern funds the initial campaign spend. You only pay after a customer has finished their stay at your hotel, letting you acquire new customers efficiently. Sojern gives you a low-risk way to increase your share of direct bookings and decrease your reliance on OTAs.

Guest speaking to front desk staff at hotel

Travel Audiences

DISCOVER WHAT SOJERN CAN DO FOR YOU

We Can Help You Find The Right Travelers With AI

AI-Powered Precision Targeting

Leverage custom-curated, AI-driven travel audiences built for your unique campaigns. Tap into real-time intent data sourced directly from leading airlines, OTAs, and travel platforms.

Mix of UI dashboards showing audience geographic location, age, and language

Real-Time Intent Data

With 17 years of strategic travel data partnerships, Sojern delivers high-quality real-time travel intent data that evolves with your audience's journey—consistently outperforming competitors.

Seamless Activation IN Your Own DSP

Activate audiences across your preferred DSPs and media platforms. From programmatic to Meta campaigns, our data integrates effortlessly, maximizing your reach and ROI.

Mockups of desktop and mobile digital ads