Next in our Digital 101 series, we take a deep dive into Search Engine Marketing (SEM), one of the foundations of travel advertising. In this webinar, you will learn keyword best practices and how to optimize your search campaigns. Our SEM specialists will also cover different pricing and performance models to ensure your advertising is successful.
Our Digital 101 series gives travel marketers the foundational knowledge to begin driving direct bookings. Please come prepared to engage and ask questions of our experts.