Data-Driven Digital Ad Design

Available to small and midsize businesses free of charge.

Ad Design

We design your ads to fit your brand’s unique style. Send us your brand guidelines, or let us use the existing look and feel of your website to ensure travelers have a consistent experience.

Our Solutions Include

thumb_292

Design Expertise

Our in-house team of designers know what works best for travel ads and use their expertise to design for optimal performance.

Icon-Programmatic

Creative Updates

We offer solutions that provide monthly and quarterly creative updates to keep your ads looking fresh.

Native

Free Revisions

We want to make sure you’re happy with your design and offer two free rounds of revisions to ensure you’re 100% satisfied.

Custom Creative Ad Examples

Visit Portland "We had an internal graphic designer – sadly Covid-19 affected several layoffs within our organization.
Visit Portland Sojern made it easy to work with their team. Their communication was amazing and the tools they used to share the creative was easy to navigate." Lynn Tillotson
President + CEO
Lanson Place Hotel Lanson Place Hotel, Hong Kong "I love and enjoy the idea exchange
process with the team. 2-way communication is important."
Man Chan
E‑Commerce Manager
Art Hotel Wroclaw Art Hotel Wroclaw "Your ad suggestions are extremely accurate and reflect the current trends. You have the right tools and insight to perfectly match the banner and copy." Natalia Jundziłł-Parczewska
Revenue Manager
Portland Paddle Portland Paddle "What stood out about Sojern's process is that they handle everything, so we wouldn't have to figure it out ourselves. We have no digital marketing expertise on our staff." Zack Anchors
General Manager
Valencia Group Valencia Group "Valencia Hotel Group’s digital ad experience with Sojern has been exceptional due to their attentive service, effective communication, and creative ad designs. They are a great partner and have a keen understanding of our brand and our objectives." Amy Trench
Corporate Director of Brand Marketing and PR
The Cape The Cape "Sojern’s ad creative offering is great! For agencies or advertisers who do not have the ability to provide their own creative, Sojern offers complimentary ad creative with media buy-in. The ad creative process is seamless and turnaround times are exceptional." Simran Gabri
Manager, Digital Media
The Summit The Summit "What stood out to us about Sojern’s ad creative offerings and creative process was the ease with which they were able to understand and capture the essence of our hotel, and translate it into the ads." Madeleine Bain
Sales & Marketing Coordinator

Frequently Asked Questions

What’s your turnaround time for a set of banners?

Our typical turnaround time is 5-business days.

What if I want to change something? Will you allow for revisions?

Yes. We offer two free rounds of revisions to make sure it’s pixel perfect for you.

Do I need to be a Sojern customer to qualify for free ad design services?

Yes. Check out our solutions page to learn more about our products.

Can my banners be in multiple languages?

Yes. All of our plans include at least two free languages for your ads. We recommend your ads link to a translated version of your website in the same language for best performance.

What are the four banner ad sizes that you provide?

For best performance, we create all of our banner ad sets with the sizes 300×250, 160×600, 300×600, and 728×90.

What information do you need to start building my ads?

To get started, we ask that you provide us with the following:

  • Transparent PNG, SVG, or AI file logo
  • 3-5 high-resolution images for our design experts to choose from
  • PDF of your brand guidelines, or link to your website
  • The content you’d like included in your ads including but not limited to: headline, body copy, and call-to-action
  • Translated copy if you need to localize your ads
  • The link you’d like your ad to go to once clicked

Not sure what images or copy to use? Leave it to our design experts to create something that will resonate with travelers.

What are some of your recommendations or best practices for banner ad design?

Headlines should be 50 characters or less.

Examples:

  • The Perfect Beach Getaway
  • Discover the Heart of NYC
  • Experience the Culture & Charm of New Orleans

 

Subhead / Copy should be 80 characters or less.

Examples:

  • Book direct & save up to 15%
  • Create lasting memories in Rome
  • Rates from $180/night

 

Call-to-Actions should be 20 characters or less.

Examples:

  • Book Now
  • Start Planning
  • Learn More
  • Book Now, Stay Later

 

After testing the performance of images used in hotel ads, we have found that you should prioritize the following images in the below order.

  1. Exterior images of your hotel – BEST PERFORMANCE
  2. Room images
  3. Lifestyle images
  4. Amenity images (ex: bar, pool, etc.)
My hotel is part of a large chain with specific corporate brand guidelines. Can you still make my banner ads?

Yes. In many cases, we already have a corporate-approved design that we can use for your ads. If not, we are happy to work with your chain’s corporate office to receive approval.

How frequently can I request updates to my ads?

You can request updates to your ads monthly or quarterly depending on the Sojern solution you sign up for you.

Should I include promotions or prices in my ad copy?

Yes. Showing your prices and promotions upfront can help you get more qualified leads. When we performed an A/B test on ads that included the starting at price in their copy, we found that it had a 12.5% higher conversion rate than ads without it.

How can I learn more about your ad design services and other solutions provided by Sojern?

You can fill out the form on our contact page and someone from the Sojern team will be in touch shortly.

Ready to grow your travel business with Sojern?