Data-Driven Digital Ad Design

Available to small and midsize businesses free of charge.

Ad Design

We design your ads to fit your brand’s unique style. Send us your brand guidelines, or let us use the existing look and feel of your website to ensure travelers have a consistent experience.

Our Solutions Include

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Design Expertise

Our in-house team of designers know what works best for travel ads and use their expertise to design for optimal performance.

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Creative Updates

We offer solutions that provide monthly and quarterly creative updates to keep your ads looking fresh.

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Free Revisions

We want to make sure you’re happy with your design and offer two free rounds of revisions to ensure you’re 100% satisfied.

Custom Creative Ad Examples

Frequently Asked Questions

What’s your turnaround time for a set of banners?

Our typical turnaround time is 5-business days.

What if I want to change something? Will you allow for revisions?

Yes. We offer two free rounds of revisions to make sure it’s pixel perfect for you.

Do I need to be a Sojern customer to qualify for free ad design services?

Yes. Check out our solutions page to learn more about our products.

Can my banners be in multiple languages?

Yes. Depending on the plan you choose you can receive up to 4 languages. For best performance, we recommend your ads link to a translated version of your website in the same language.

What are the four banner ad sizes that you provide?

For best performance, we create all of our banner ad sets with the sizes 300×250, 160×600, 300×600, and 728×90.

What information do you need to start building my ads?

To get started, we ask that you provide us with the following:

  • Transparent PNG, SVG, or AI file logo
  • 3-5 high-resolution images for our design experts to choose from
  • PDF of your brand guidelines, or link to your website
  • The content you’d like included in your ads including but not limited to: headline, body copy, and call-to-action
  • Translated copy if you need to localize your ads
  • The link you’d like your ad to go to once clicked

Not sure what images or copy to use? Leave it to our design experts to create something that will resonate with travelers.

What are some of your recommendations or best practices for banner ad design?

Headlines should be 50 characters or less.

Examples:

  • The Perfect Beach Getaway
  • Discover the Heart of NYC
  • Experience the Culture & Charm of New Orleans

 

Subhead / Copy should be 80 characters or less.

Examples:

  • Book direct & save up to 15%
  • Create lasting memories in Rome
  • Rates from $180/night

 

Call-to-Actions should be 20 characters or less.

Examples:

  • Book Now
  • Start Planning
  • Learn More
  • Book Now, Stay Later

 

After testing the performance of images used in hotel ads, we have found that you should prioritize the following images in the below order.

  1. Exterior images of your hotel – BEST PERFORMANCE
  2. Room images
  3. Lifestyle images
  4. Amenity images (ex: bar, pool, etc.)
My hotel is part of a large chain with specific corporate brand guidelines. Can you still make my banner ads?

Yes. In many cases, we already have a corporate-approved design that we can use for your ads. If not, we are happy to work with your chain’s corporate office to receive approval.

How frequently can I request updates to my ads?

You can request updates to your ads monthly or quarterly depending on the Sojern solution you sign up for you.

Should I include promotions or prices in my ad copy?

Yes. Showing your prices and promotions upfront can help you get more qualified leads. When we performed an A/B test on ads that included the starting at price in their copy, we found that it had a 12.5% higher conversion rate than ads without it.

How can I learn more about your ad design services and other solutions provided by Sojern?

You can fill out the form on our contact page and someone from the Sojern team will be in touch shortly.

Ready to grow your travel business with Sojern?