Media: Positioning & Competitive Landscape
Facilitators: Robert Wiese & Todd Schechter
We’ll cover what Sojern’s now unified data means for programmatic media, along with a refresh of our updated product positioning. We’ll discuss how this new narrative is landing in-market – from partners, vendors, or internal stakeholders – to understand what's resonating, where there may be confusion, and how it’s being interpreted.
We’ll then explore the broader competitive landscape: How others are positioning themselves, what messages are gaining traction, and where they may be influencing perception. Your candid perspective will help us sharpen our narrative, strengthen our differentiation, and ensure we’re showing up as clearly and confidently as possible in market conversations.
Advancing Measurement for Destinations
Facilitator: Leroy Bridges
We’ll share the latest evolution of Sojern’s measurement, including a redesigned self-serve Economic Impact Report experience, enhanced attribution capabilities, and broader Impact strategy powered by the unification of Sojern and Adara.
We’ll build on key themes around the future of measurement, how we move beyond campaign-level reporting toward more integrated, always-on insights that connect media, audience, and outcomes in a meaningful way. We’re looking for your perspective on how these advancements are landing, where they can better support your needs, and how to further evolve our approach. Your input will directly shape how we prioritize and scale these capabilities.
Round Robin: If you had an additional $1M to invest in digital marketing this year, where would you allocate it—and why?
In this interactive rapid round-robin discussion, each advisory board member will have the opportunity to answer the following question in two minutes: If you had an additional $1M to invest in digital marketing this year, where would you allocate it—and why?
