You can now access Sojern Insights via the same login you currently use to access your Sojern account. Insights will help you answer questions such as:
1. Audience demographics: what types of travelers are showing travel intent to my property and destination? What are their demographics and travel patterns?
2. Market insights: which source markets show the most intent to travel to my destination? How does this vary by airport? Day of the week?
3. Hotel Performance: how does my marketing investment with Sojern translate into Room Nights? ADR? LOS? How does my booking window vary?
Over the coming months we will be adding additional insights that help you better understand your prospective customers, market and performance that Sojern is driving. As always, we’d love your feedback on what you find most valuable and what other insights we can be providing.