Covid-19 continues to change the way people travel - with an increase of last-minute bookings and a remote workforce that can work from anywhere - and hotel marketing strategies are evolving accordingly. There is significant financial upside for hoteliers who understand how to respond to changing traveler expectations and behaviors, stay on top of shifting consumer privacy rules, and find the right talent to manage ever-evolving media campaigns.
Global hotel revenue is expected to grow by 55% in 2022, with projected occupancy to hit 63.4%. However, significant hurdles remain, with continued border closures and fluctuating regional lockdowns, uncertainty about potential new variants and how governments will respond to them, and the changing political landscape. Noreen Henry, chief revenue officer at Sojern, perhaps put it best, “Managing uncertainty will continue to be part of the challenge, but consumers want to travel and they’re going to find a way.”
We partnered with Skift to interview leading hoteliers around the world to understand how they’re approaching each of these challenges. In the 6 Ways Hotels Can Maximize Revenue in an Evolving Data Landscape report, we dive into:
Download the report now to dive into each of these trends.
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