SAN FRANCISCO, March 14, 2012 /PRNewswire/ — Sojern, the travel data and media company, has been awarded a U.S. Patent 8,131,592 for “providing customized or personalized content, relevant and timely messages and targeted advertising to travelers based on their destination and dates of travel.”
The patent application was filed by Sojern’s founder, Gordon Whitten, prior to the launch of Sojern’s boarding pass technology that powers the online check-in process for American Airlines, Alaska Airlines, Delta Air Lines, US Airways and United Airlines.
“We are delighted to receive recognition from the U.S. Patent Office for our unique process and technology,” said Mark Rabe, Sojern president and chief executive officer. “Gordon’s vision to partner with the largest U.S. airlines nearly five years ago has revolutionized travel advertising by allowing marketers to deliver the right message to the right traveler at the right time.”
To augment its boarding pass business, the company recently launched the Sojern Media Platform (SMP), a marketing decision engine which combines Sojern’s proprietary data, advanced technology and targeting algorithms to maximize yield for its travel partners by reaching consumers at every point of the travel purchase funnel.
Sojern, Inc. is the premier travel data and media company. It has strategic partnerships with world’s leading airlines, hotels, car rental companies, and other travel industry organizations, including American Airlines, Alaska Airlines, Carlson Wagonlit, Delta Air Lines, Hawaiian Airlines, Kayak, Travelport, United Airlines and US Airways. Sojern combines the most advanced travel advertising platform with a proprietary data set from the company’s network of strategic partners to offer advertisers the ability to target high-value consumers. Sojern is a privately held company with offices throughout the US. For more information, please visit www.sojern.com.