Porsche flies high announcing the launch of the Panamera S Hybrid model
SAN FRANCISCO, Sept. 28, 2011 /PRNewswire/ — Sojern, the leading travel data and media company, today announced the release of their new Boarding Pass design that provides highly targeted content to travelers that check-in for flights online. As part of the new product, Sojern introduced new social integration features that will allow travelers to share their travel plans with friends and followers on Facebook, LinkedIn and Twitter. Porsche has also announced that they will be using the premium platform to target an influential audience for the introduction of the new four-door Panamera S Hybrid model.
The new Boarding Pass leverages premium content from trusted sources such as weather forecasts from CustomWeather, local event listings and information from Zvents, destination specific travel guides from NileGuide and useful information on upcoming trips such as flight status, terminal maps, and destination weather. Together with the integration of Facebook, LinkedIn and Twitter, Sojern is creating a truly customized experience for millions of airline travelers. For carriers looking to make the most of their traveler touch-point inventory, premium digital and print ad placements offer a highly targeted and contextual environment for brands to put their marketing messages directly in the hands of one of the most desirable audiences out there – travelers.
“Our goal is to provide travelers with personalized, premium content and advertisers like Porsche with the ability to reach their target audience via a highly efficient medium – the boarding pass,” said Mark Rabe, President and CEO of Sojern. “Through our exclusive relationships with American, Alaska, Continental, Delta, Hawaiian, United, US Airways and others, we talk to more than 50 million travelers as they search, book and check-in for flights.”
The enhanced boarding pass also includes a feature that gives brand advertisers exclusive access to all the distinct ad spaces on the passes as well as a rich media placement. Porsche will be using the enhancement to introduce the hybrid version of its Panamera S model next month.
“This program allows us to connect with our customers and prospects in virtually any market and across the mediums that that they are using any minute of the day,” said Josh Cherfoli – Online & Relationship Marketing Manager, Porsche Cars North America. “We are using the rich media platform, because it provides us with the most compelling and targeted method of truly demonstrating our cars to the premium business and leisure traveler.”
About Sojern, Inc.
Sojern, Inc. is building the largest travel media platform in the world. Through strategic partnerships with the leading airlines and travel industry organizations (American Airlines, Alaska Airlines, Carlson Wagonlit, Continental Airlines, Delta Air Lines, Hawaiian Airlines, Travelport, United Airlines and US Airways) Sojern enables brand and performance advertisers to reach their target audience and publishers to surface the most relevant content to their users and monetize at the highest levels. Sojern is a privately held company with offices throughout the US. The company was founded in September 2007 and received a 2008 OMMA Award for Online Advertising Creativity, named 2009 OnMedia Top 100 for Technology Innovation, 2009 HSMAI Advertising Award winner, finalist for the 2010 Edison Awards and 2011 AIM Technology Company of the Year. For more information, please visit www.sojern.com.