At Sojern, we’re always advancing—constantly innovating our offerings, strategies, and ourselves to better serve our clients’ needs around the globe. Sojern sees what travel brands cannot see on their own.
What’s in the Report
Dramatically increase your direct bookings by establishing your presence on metasearch engines. In Sojern’s Complete Guide to Hotel Metasearch, you can learn about:
- The basics of metasearch marketing
- Getting started with metasearch marketing
- Setting your hotel up for metasearch success
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Choose Metasearch With Sojern
Our data science and travel intent data leveraged through our unique partnerships with leading travel giants gives us unmatched visibility into global travel demand—stitching together a path to purchase view across the broad landscape of travel competitors and aggregators.
60%
of independent hoteliers rank metasearch as the most effective marketing channel
Two-thirds
of independent hotels receive direct bookings from metasearch engines
Three-quarters
of travelers use metasearch engines in their search process
Frequently Asked Questions
Is it really free?
Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.
What is metasearch?
Metasearch websites consolidate rates from multiple booking channels, such as hotel websites, wholesalers, and OTAs. The most well-known metasearch websites include Trivago, Kayak, Skyscanner, Tripadvisor, and of course, Google Hotel Ads.
How is metasearch different from other advertising types, like Search Engine Marketing (SEM), display, and social?
Metasearch is different because results are prompted by the user entering dates for their trip. It’s also the only channel that uses live rates with a path to purchase that leads directly to the hotel website.