State of the Industry 2020 in Latin America (Spanish)

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Latin America Spanish
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The 2020 State of the Travel Industry Report for Latin America

  • Reaching travelers at a specific moment in their path to purchase is the main challenge for marketers in Latin America
  • Travel and tourism marketers allocated 49% of ad spend to digital strategies
  • 56% of marketers in Latin America adopt always-on marketing strategies in their annual marketing plans (10% more than the rest of the world)
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