To gain insight into travel marketers’ approach to their digital marketing, Sojern surveyed more than 1,100 global travel marketers to share key challenges marketers face, how they overcome them, and their strategies for the coming year. This report also highlights the impact of emerging trends and technologies on the future of travel advertising.
of ad spend went towards digital in 2019
of travel marketers maintain a continuous digital presence
of travel marketers plan to advertise on CTV in the next five years
Carl Livadas, VP Data Science & Engineering at Sojern, describes how machine learning and cloud computing simplified the process of collecting and storing data, allowing companies to focus on building effective algorithms to reach in-market audiences.
