Providing the most effective marketing campaign begins with understanding your customer and their path to purchase. With so many different ways to look and book, travel poses one of—if not the most—complex paths. Without both deep data and strategic methods for understanding and utilizing the data, marketing campaigns will fall on deaf ears and fail to appear before the right audiences.
Sojern analyzed more than 1 billion travel intent signals from over 350 million traveler profiles in order to understand how travelers research, plan, and book their travel in Q1 2016 and beyond.
Whether you’re a marketer, a reporter, or a travel lover, insights in Sojern’s Q1 2016 Global Travel Insights Report will help inspire data-driven marketing tactics and travel during this quarter and beyond.
Available in English, Spanish, and French
Analyzing the world's travel intent signals with its proprietary data science methods, the company generated $13B in bookings for its clients by activating multi-channel branding and performance solutions on the Sojern Traveler Platform.
Sojern is headquartered in San Francisco, with teams based in Berlin, Dubai, Dublin, Hong Kong, Istanbul, London, Mexico City, New York, Omaha, Paris, Singapore, and Sydney.