Staying competitive in today's market can be challenging. Where do you invest your time and resources to most impact your bottom line? Direct bookings are key to building loyalty over time, and staying ahead of the curve in a competitive accommodation market.

Sojern, SHR and UP will share tips and tricks for creating and building a website that attracts and converts visitors, and drives direct bookings by:

  • Using the latest trends and stats impacting today’s hospitality market
  • Harnessing the power of big data to get bigger returns in online advertising
  • Tips and tricks to convert your website visitors into repeat guests

Our Speakers:


Celine Chaussegros
Regional Sales Director EMEA, Sojern


Celine Chaussegros is Sojern's Regional Sales Director of EMEA, based in Paris, helping hoteliers drive more direct bookings. With over 15 years experience in the Online Travel and Hotel Distribution spaces, she has an unmatched history of supporting hoteliers. Her professional history includes business development roles at Hotels.com, Opodo, and most recently, Orbitz, where she led the development of strategic hotel accounts in EMEA.



Zsuzsanna Albrecht
Regional Vice President of Sales, SHR-Europe


Zsuzsanna joined SHR in 2017, and leads the European Sales team in support of SHR’s expansion into Europe. She brings a wealth of experience, coming to SHR directly from Cross-Tinental, a leader in the European hospitality tech consultancy sector, and reseller of Windsurfer® CRS.



David Ohandjanian
Founder, UP Hotel Agency


David has over 17 years experience providing Digital Marketing and Website strategy and solutions to a wide range of global hospitality clients. His real passion is developing beautiful websites, cutting edge digital marketing strategies and technology solutions that provide real results to hotels online.

He has a broad range of experience promoting both brands and independent hotels online in the highly competitive travel and tourism market. His strong creative background engenders an innovative spirit in the way he approaches, challenges and plans effective strategies.