To succeed at hotel revenue management and online marketing, Revenue Managers and Digital Marketers need to break down silos and work together closely. In this webinar, experts from Sojern & Leonardo walk you through the steps you need to take to bring digital marketing and revenue management together.

Topics covered include:

  • How to drive more targeted traffic directly to your website
  • How to use data from bookings to drive greater demand
  • How to optimize your website to reduce your cost of acquisition

Our Speakers:

Danielle Berke
Product Marketing Manager at Sojern

Danielle Berke is a Product Marketing Manager at Sojern in Omaha, Nebraska. Danielle holds a BS in Marketing and a Masters in Business from the University of Nebraska. In Danielle's spare time, she thoroughly enjoys long runs paired with good audibles, and hikes through the great outdoors.

Darlene Rondeau
Vice President, Best Practices Online Merchandising at Leonardo

Darlene Rondeau has more than 25 years of marketing & sales leadership focused on providing solutions for Fortune 1000 Companies. Over the last 2 decades, Darlene’s client list includes worldwide brands such as American Airlines, AT&T, Carlson Wagonlit Travel, Disney, General Electric, Hilton Hotels, Southwest Airlines, Starwood Hotels and Resorts, and USA Today.

Currently, Ms. Rondeau is Vice President, Best Practices, Online Merchandising for Leonardo Worldwide. Her role is to educate hoteliers and work with industry associations to heighten awareness of new visual marketing techniques that motivate consumers throughout their travel shopping journey.