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With two out of every three hotel searches originating on Google, every hoteliers wants top billing on a search results page. But, with so many options available what approach should one take to maximize ROI? In this webinar, experts from Sojern and Leonardo will arm hoteliers with paid and organic tactics that helps deliver direct bookings, including
Scott McLin is Sojern’s Product Manager. With a BS and MS in Management Science and Engineering at Stanford, Scott brings to Sojern 10 years experience in digital marketing, including SEM, display, remarketing Facebook, Twitter, and more. He honed his SEM skills at StubHub and eBay in 2007 and further refined them as an SEM consultant from 2009 to 2016 for companies like Virgin America, Dropbox, and Chevron. Scott is born and raised in the Bay Area and is a proud Warriors fan.
Darlene Rondeau has more than 25 years of marketing & sales leadership focused on providing solutions for Fortune 1000 Companies. Over the last 2 decades, Darlene’s client list includes worldwide brands such as American Airlines, AT&T, Carlson Wagonlit Travel, Disney, General Electric, Hilton Hotels, Southwest Airlines, Starwood Hotels and Resorts, and USA Today.
Currently, Ms. Rondeau is Vice President, Best Practices, Online Merchandising for Leonardo Worldwide. Her role is to educate hoteliers and work with industry associations to heighten awareness of new visual marketing techniques that motivate consumers throughout their travel shopping journey.
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