Author

Richard Black

Regional Vice President, East, Sojern

Richard Black is responsible for driving Sojern’s vertical sales strategy for destination marketing organizations, as well as attraction, airline, and cruise companies. Richard has more than 25 years of sales experience in the technology and travel industries, during which he has built and led numerous sales teams and shown consistent year-over-year growth. Richard is an accomplished speaker, presenter, and media contributor. He holds an ABJ in advertising with a minor in marketing from The University of Georgia.
Richard Black is responsible for driving Sojern’s vertical sales strategy for destination marketing organizations, as well as attraction, airline, and cruise companies. Richard has more than 25 years of sales experience in the technology and travel industries, during which he has built and led numerous sales teams and shown consistent year-over-year growth. Richard is an accomplished speaker, presenter, and media contributor. He holds an ABJ in advertising with a minor in marketing from The University of Georgia.
Richard Black is responsible for driving Sojern’s vertical sales strategy for destination marketing organizations, as well as attraction, airline, and cruise companies. Richard has more than 25 years of sales experience in the technology and travel industries, during which he has built and led numerous sales teams and shown consistent year-over-year growth. Before Sojern, Richard launched his career in the high-tech media space, heading up sales teams at IDG and TechTarget. TripAdvisor recruited Richard to launch their graphical advertising initiative in 2006. He spent 9 years at TripAdvisor, heading up three sales teams, including building and running the overall DMO Sales initiative. Richard is an accomplished speaker, presenter, and media contributor. He holds an ABJ in advertising with a minor in marketing from The University of Georgia.
Expertise:
Destination
Co-Op
Attraction
Airline

Recent Blogs

How To Create Safe and Diverse Travel Experiences Within Your Destination

Destinations must create safe, welcoming, and inclusive spaces.

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How Instagram Breathed New Life into Destination Marketing

Nearly 96% of travelers use Instagram to get their dose of travel inspo.

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Sojern’s Tourism Team Takes on Disaster Relief

Richard Black shares how tourism can bounce back after mother nature hits.

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