reports
Guides and Research for Smarter Travel Marketing
From data-rich research to tactical playbooks, our ebooks and reports cover the forces shaping travel today. Discover resources designed to spark ideas and strengthen your approach.
Latest Reports
Email Marketing for Hotels: How to Drive Direct Bookings and Guest Loyalty
Travelers have more booking options than ever, making it harder for hotels to stand out. Email marketing gives you a direct line to guests, helping you build stronger relationships and drive more direct bookings.
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Upper-Funnel Marketing for Travel Brands: A Complete Guide to Building Awareness and Demand
Learn how thoughtful, upper-funnel content can help your brand make a meaningful first impression with travelers.
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State of Destination Marketing 2025
The State of Destination Marketing 2025 gathers insights from nearly 200 DMOs and industry experts to explore the challenges and ideas shaping the future of destination marketing.
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Hotel Tech Report | The Ultimate Buyer’s Guide to Reputation Management Software 2025
By capturing feedback at every stage of the guest journey—pre-stay, in-stay, and post-stay—reputation management software empowers hotels to resolve issues proactively and turn satisfied guests into brand advocates.
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The Power of Co-Op Marketing: Driving Success for You and Your Stakeholders
With modern co-op marketing, get more out of your campaigns and connect with travelers in a whole new way.
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Unlocking Revenue: How Hoteliers Build Profitable Guest Relationships
Success in hospitality hinges on delighting guests; this report offers insights from a global study on effective engagement strategies to improve operations and boost financial performance.
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The Hotel Marketer’s Playbook: A Guide to Navigating the Marketing Funnel
Travelers today are more spontaneous and enthusiastic about exploring new destinations than ever before. Now’s the time to master your marketing funnel to connect with these eager adventurers.
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State of Destination Marketing 2024
Get a glimpse of the latest industry trends and challenges for destination marketers, and use these insights to equip you for 2024 planning and beyond.
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The Destination Marketer’s Guide to Always-On Marketing
Always-on marketing is a customer-centric way to personalize your campaigns and connect with travelers on their terms.
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How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships
We partnered with Benchmark Research Partners to survey hotel marketers about their first-party data strategies.
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Co-Op Marketing Guide for Destinations
Learn how destinations can team up with local tourism partners to scale marketing campaigns, tapping into larger co-op marketing efforts.
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Sojern’s Complete Guide to Hotel Metasearch
If you care about driving direct bookings, a multichannel marketing strategy is critical for this success.
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6 Digital Advertising Trends to Accelerate Travel's Covid-19 Recovery
No matter how recovery evolves in 2021, the “new normal” will require travel advertisers to innovate, empathize, and adjust.
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