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Fortaleza en números: cómo el marketing cooperativo empodera a los vendedores hoteleros y a sus socios
Descubre cómo los hoteles utilizan el marketing cooperativo para el crecimiento y el éxito.
France Experiences Tourism Boom Ahead of 2024 Olympics, Driven by American Travelers
The Summer Olympic Games in France will be the largest event ever hosted in the country.
A Guide for Independent Hotels: Navigating the Hotel Marketing Landscape With Cookieless Durable Channels
Explore strategies for independent hotels navigating the cookieless era.
El futuro de la metabúsqueda: lo que significa la eliminación de ofertas por comisión de Google para los vendedores de hoteles
Google elimina ofertas de comisión, redefine estrategia hotelera
Data-Driven Decision-Making: The Key to DMO Marketing Success
Explore the power of data in unlocking new opportunities.
The Evolution of Retargeting: Adapting to a Cookieless World
Cookieless is coming and retargeting as we know it, is going to change.
Maximizing Impact: How Destination Marketers Activate Full-Funnel Marketing
Discover how DMOs are shifting their focus to full-funnel campaigns.
Transformando la hospitalidad: cómo el marketing digital eleva la experiencia del huésped
El marketing digital ayuda a los hoteleros a involucrar a sus huéspedes.
Celebrando el Mes de la Historia Negra: La inspiradora charla de Sojern con Javeno Mclean
Javeno Mclean comparte su mensaje: el ejercicio es para todos.
Navegando por el panorama de la privacidad: una perspectiva Sojern para los vendedores hoteleros
La privacidad no es un obstáculo, sino una vía para generar confianza.
Siempre activo con Visit Pensacola: Por qué ir más allá de las estrategias estacionales funcionó para este destino junto a la playa
Nicole Stacey comparte el éxito de Pensacola con Always on Marketing
Llegar a los viajeros LGBTQ+ en los momentos importantes
Los consumidores LGBTQ+ están empezando su dinero donde están sus valores.
Desbloqueando el éxito: perspectivas del Black Friday, Cyber Monday y Travel Tuesday para los especialistas en marketing de viajes
Black Friday, Cyber Monday y Travel Tuesday Insight Traveler
El auge de la inteligencia artificial en los viajes: lo que significa ahora y en el futuro
La Inteligencia Artificial va a seguir transformando la industria.
Tener un Nash Bash: cómo el marketing de su hotel puede capitalizar los eventos para aumentar las reservas directas
Aproveche el aumento de la demanda para impulsar las reservas.
Prácticas sustentables en marketing hotelero: un camino hacia la hospitalidad responsable
Alinear sus estrategias de marketing digital con esfuerzos eco-conscientes.
Great Rivers & Routes activa una estrategia multicanal siempre activa para impulsar a los viajeros durante todo el año
Cory Jobe comparte su experiencia de marketing siempre activo con Sojern.
La paternidad, la flexibilidad y el éxito: cómo Sojern apoya a los nuevos padres en cada paso del camino
Sojern ayuda a los padres de familia con políticas laborales flexibles.
Aumente el rendimiento de la campaña con marketing siempre activo para su destino
Pasar de la publicidad estacional con el marketing siempre activo.
Desafíos de marketing hotelero: Navegue por las complejidades del camino hacia la compra
Cuente con tus objetivos de marketing dentro del recorrido del comprador
Co-Op Marketing for Destinations: An Insider's Perspective on Driving Tourism Growth & Economic Impact
A deep dive from a DMO expert on co-op marketing for destinations
Más allá de la programática: por qué los hoteles necesitan marketing de extremo a extremo para impulsar las reservas directas
La IA ayuda a los especialistas en marketing a ofrecer campañas multicanal.
Navegando por el proceso de contratación de Sojern: una guía completa para unirse a nuestro equipo
Nuestra refinada experiencia de contratación abarca a todos los candidatos.
Una perspectiva de Sojern Partner: Comprenda los desafíos actuales y las tendencias emergentes en la industria hotelera
El socio de Sojern, PushTech, analiza el marketing hotelero
Impulso a sus campañas de marketing hotelero con una estrategia de reserva directa
Ten tu año de reserva directa más exitoso hasta el momento
Marketing siempre activo: cree conjuntos de datos para fortalecer sus campañas de marketing de destino
El marketing siempre activo es un enfoque dinámico de lo digital.
Empleados de Sojern exploran sesgo inconsciente en el lugar de trabajo en honor al decimosexto de junio
Para celebrarlo, Sojern exploró el antirracismo en el lugar de trabajo.
Abrace la inclusión: los empleados de Sojern en todo el mundo celebran el Mes del Orgullo
Empleados de Sojern celebraron el Mes del Orgullo en todo el mundo.
Utilice el marketing de motores de búsqueda para aumentar la visibilidad de la marca y capitalizar la demanda de viajes
Aprovechar la temporada alta en un mercado competitivo con SEM.
Su estrategia de marketing hotelero a prueba de recesión con datos de primera parte
Los comercializadores hoteleros deben pivote con datos de primera parte.
Un viaje por Asia: Descubra los conocimientos y la cultura de viajes de Singapur
Jessica Cook comparte información sobre cultura y viajes de Singapur.
Desbloqueando el poder de la inteligencia artificial: una guía para audiencias impulsadas por IA y automatización de campañas
Lo que la IA puede hacer por los especialistas en marketing de viajes.
Nuevo libro electrónico: La guía del comercializador de destino para el marketing siempre activo
Los vendedores de destino capitalizan la demanda durante todo el año.
First-Party Data & Context: How to Get Personalization & Privacy at Scale
Hotels need context to piece together traveler personas moving forward.
Metasearch Marketing: 5 Ways To Maximize Visibility for Your Hotel
We break down how to make the most of hotel metasearch.
American Travelers Sold on Summer Vacations, Despite The Price Tag
International travel is top of mind for American travelers this summer.
European Destinations Are Hot for Global Travellers This Summer
Catch up on the latest 2023 European summer travel trends.
Sojern Employees Honor Differences During Celebrate Diversity Month
Sojern employees around the world celebrate Diversity Month worldwide.
Multichannel Marketing for Hotels: Making Expectations a Reality
Tips for hoteliers looking to implement an effective multichannel strategy
Pixels and Cookies: How to Optimize Your Travel Marketing Metrics
Understand the difference between pixels vs. cookies for your marketing.
Co-Op Marketing: Increase Impact of Your Destination Marketing Strategies With Sojern
Partner with Sojern to take the hassle out of co-op marketing.
Power Your Hotel Marketing Strategy With Both Brand Awareness and Direct Response Campaigns
Using both major digital marketing tactics to drive success for your hotel.
Driving Demand and Loyalty in a Permission-Based World
Overcome major hotel marketing challenges to drive volume.
Create Experiences For LGBTQ+ Travelers With Your Destination Marketing
Build experiences that welcome LGBTQ+ travelers with open arms.
3 Steps to Cookie-Proof Your Travel Marketing Strategies
Learn how to collect, analyze, and target travelers with first-party data.
Skift Future of Lodging Forum: Reaching and Retaining Guests With First-Party Data
Sojern and Marriott share what you need to know about first-party data.
Explore Sri Lanka Through Culture and Travel Insights
Jessica Cook shares her cultural experiences traveling through Sri Lanka.
Maximize Your Hotel Metasearch Strategy with Google Hotel Ads
Using Google Hotel Ads is a part of an effective metasearch strategy.
Mexican Beach Destinations Riding the Easter 2023 Wave
Mexican beach destination travel trends for Easter 2023
European Resilience Against Adversity Sees Easter 2023 Travel Thrive
European outbound travel trends for Easter 2023
Solving Hotel Marketing Challenges with a First-Party Data Strategy
Solve your biggest hotel marketing challenges with first-party data.
MICE: Create Seamless Relationships To Keep Your Destination on the Shortlist
Build relationships with MICE planners to bring in new travelers.
Embrace Equity in Celebration of International Women's Day
For International Women's Day, we are celebrating Sojern's women in STEM.
Middle East Leads the Charge on 2023 Global Travel Recovery
Travel demand in many MEA countries is up compared to pre-pandemic levels.
Use Metasearch for Hotels to Drive Direct Bookings and Reduce Reliance on OTAs
Pair metasearch with your multichannel strategies to drive direct bookings.
Sojern Rings in the Year of the Rabbit During Lunar New Year 2023
Sojernistas celebrated the arrival of spring through Lunar New Year events.
Spring Break 2023 Volumes Surpassing 2022, Including a Jump in Long-Haul Travel
Millions of Americans are fleeing the cold weather to find warmer climates.
Find First-Party Data Success: How Hotel Marketers Are Maximizing Revenue and Performance
Focus your first-party data strategies now vs. later for the best results.
Dollywood: Focusing on the Guest Experience, Nurturing Industry Partnerships, and More
Pete Owens and David West share what makes the Dollywood brand special.
Sojern’s Top 8 Design Trends to Inspire Your Travel Brand in 2023
2023 offers bright opportunities for your brand, especially with design.
MICE: Engage and Inspire Event Planners to Visit Your Destination
Showcase what makes your destination special to attract MICE planners.
How Wyndham Hotels & Resorts Leverages First-Party Data, Personalization, and Privacy
Jackie DiStasi shares Wyndham Hotels & Resorts' take on first-party data.
Sojern Recognized for Excellence in Digital Marketing by Hotel Tech Report
Sojern ranks amongst the top Digital Marketing Agencies.
How Destinations International Leads Diversity, Equity, and Inclusion in the Travel Industry
Sophia Hyder Hock talks diversity, equity, and inclusion with Sojern.
Lunar New Year Sees Intraregional APAC Travel, Spike in Interest to Japan
Sojern’s latest travel trends for this Lunar New Year.
Q&A: Make the Most of Your Destination’s Sustainability Efforts
We answer your destination's biggest questions about sustainability.
Programmatic Advertising Guide For Travel Marketers
Programmatic advertising activates your messaging to the right users.
Use Data to Find Sustainable Travelers for Your Destination
Find your ideal travelers online with search, booking, and location data.
How To Create Safe and Diverse Travel Experiences Within Your Destination
Destinations must create safe, welcoming, and inclusive spaces.
Sojern Celebrates Diwali—The Hindu Festival of Lights
Sojernistas around the world came together to celebrate Diwali.
Stephen Fitzgerald Joins Sojern In New Hotel-Focused Leadership Role
Fitzgerald will align Sojern's hotel sales vertical in the Americas.
Revenge Travel Continues with Holiday Bookings Up on 2021 Levels
Demand for holiday travel continues to be up from last year.
Showcase Your Destination's Sustainability Initiatives Online and Off
By using data, destination marketers can find their ideal travelers online.
4 Key Questions to Ask When Evaluating Metasearch Providers
Key things to consider when evaluating metasearch providers.
Final Travel Trends Ahead of World Cup Kickoff
The latest travel trends ahead of the 2022 World Cup.
Founding Employees Speak to 15 Years of Innovation at Sojern
Congratulations to our founding employees on 15 years with Sojern!
Sojern Recognized for Global Customer Support Capabilities by Hotel Tech Report
Sojern has earned Hotel Tech Report’s Level III GCSC.
Four Ways to Jumpstart Your Destination's Sustainability Strategy
Share your destination's values to attract your ideal traveler.
Important Facts About National Hispanic Heritage Month
What is Hispanic Heritage month and why is it celebrated?
Use Objectives to Measure Hotel Multichannel Marketing Campaigns
Discover what your business values within your multichannel strategy.
Celebrating 15 Years Serving Travel Marketers Around the Globe
For 15 years, Sojern has maintained an unwavering focus on travel.
Harness the Power of Sustainability for Your Destination
Find inspiration from DMOs implementing sustainability around the world.
3 Tips for Successful Hotel Metasearch Advertising
Set yourself up for success when it comes to marketing your hotel.
Using Always-On Strategies to Complement Seasonal Campaigns
Always-on is always thinking ahead, and capitalizing on potential bookings.
Sojern Volunteers With Local Organizations Around the World
SGB supports organizations in San Francisco, Singapore, Dubai, and Omaha.
Sponiendo las bases para una campaña publicitaria hotelera multicanal
Una estrategia multicanal utiliza datos para cumplir y superar sus metas.
How Puerto Vallarta Puts a Big Focus on LGBTQ+ Travelers
Puerto Vallarta Tourism Board share how they support LGBTQ+ travelers.
Using First-Party Data and Personalization to Build Loyalty
Hotel marketers target loyalty members and use personalization online.
5 Beneficios de usar la metabuscación para anunciar su hotel
Examina estos cinco beneficios de tener una presencia de metabuscador.
How to Use Data From Your Hotel Tech Stack to Make Profitable Decisions
Our partners at SiteMinder share how to make the most of your data.
Los viajes a Qatar aumentan a medida que se cerca la Copa del Mundo
La intención a Qatar se eleva antes de la Copa Mundial de la FIFA 2022.
Presentación de nuevos beneficios médicos de viaje para empleados
Nuestros beneficios médicos ahora incluyen un beneficio de viaje médico.
Generating Repeat Business with First-Party Data for Hotels
Leverage first-party data and continue to drive production efficiently.
Llegar a los viajeros de manera adecuada, ¡Comienza con el público adecuado
La calidad sobre la cantidad es clave y por encontrar el público adecuado.
What Is Hotel Metasearch and How Does it Work?
Begin to understand metasearch and why it’s key to direct bookings.
A Spotlight on South African Travel Trends
Loosening restrictions in South Africa means an uptick in travel intent.
Building a Diverse, Equitable, and Inclusive Sojern
We're educating our team to become advocates for change globally.
Sojern regresa a Vauxhall City Farm en Londres
Sojern devuelve: voluntariado en Vauxhall City Farm en Londres
A Tactical Approach To A Cookieless Campaign
Time to prepare—Google Chrome will no longer support third-party cookies.
Sojern anuncia una política global de licencia parental que mejora la paga para todos los padres
Sojern ajusta significativamente su Política Global de Licencia Parental.
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