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A Monthly Curation of Key Travel Marketing Trends

Sojernal Blog

Sojern Earns Top Company Culture Spot from Entrepreneur Magazine

I’m thrilled to share with you today that Sojern received a coveted spot (spot number 36 to be exact) on Entrepreneur’s Top Company Cultures list. What’s particularly exciting for me is that we won the award while being in the Large Company category and we are in good company: Asana, Grovo, WalkMe and more.

How DMOs Can Use Social Media to Engage with Travelers

I recently had the honor of being invited to the Wyoming Tourism Governor’s Conference to discuss how destination marketers can use social media to tell their brand’s story and reach out to and engage with travelers. We’ve talked about it before, but social media really runs the entire path to purchase for the traveler. From… Read more »

4 Insights on Spring Travel in the Middle East and Africa

While there aren’t any major public holidays in the Middle East this spring, Middle Eastern and African travel is as interesting as ever as highlighted in our latest Global Travel Insights Report. Sojern delves into the major trends shaping regional travel in MEA. Here are some of the highlights:

5 European Travel Trends for Spring 2017

While Spring Break isn’t as synonymous with travel in Europe as it is in North America, Sojern’s latest Global Travel Insights Report sees that Europeans are indeed looking to get away to enjoy some serious holiday time this season. Here, we give you a bird’s eye view of the European travel trends that are shaping… Read more »

5 Trends for North American Travel this Spring

As Sojern’s Spring and Summer Report highlighted, a great deal of North American travel planning takes place at the beginning of the year. As we firmly dive into this busy travel planning period, our latest Global Travel Insights Report updates you with the latest and greatest trends on North American travel this spring.

Why Search is Key to Hotel Marketing Success

When it’s time to start planning that ultimate family getaway, a romantic honeymoon, or a last-minute business trip, despite different motivations for travel, most people start their path in the same place: search engines. With Google seeing 2 trillion searches a year, marketers need to be where people are doing their travel planning and decision… Read more »

How to Prepare for the Future of Hotel Guest Expectations

When imagining the hotel experience in 2030, American hotel guests predicted around-the-clock virtual concierge services, mobile payments, and the personalization of mobile travel guides. Whatever the future holds, we’ve got three tips to better understand your guests and their changing preferences and expectations.