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A Monthly Curation of Key Travel Marketing Trends

Sojernal Blog

2017 Travel Marketing Trends Not to Miss from ITB Berlin

We loved joining over 120,000 travel experts from around the world at our 5th ITB Berlin! Every year, Sojern strives to bring something new to the table: be it in our thought leadership across ITB, delicious drinks for people to enjoy a moment of relaxation, or a great photo booth to take a souvenir home. This… Read more »

How Fairmont and Sojern drove 20% More Revenue with Facebook’s Dynamic Ads for Travel

With a portfolio of iconic properties, including New York’s The Plaza, The Savoy in London, and the Banff Springs in Alberta, Fairmont has cultivated a reputation for excellence. And while the properties are exquisite, Fairmont’s commitment to quality and a superior guest experience is what makes it a leader in global hospitality. Fairmont wanted to… Read more »

Sojern & Google Hotel Search and Booking Trends [Infographic]

Our report, From Search Engine to Booking Engine: Sojern’s 2017 Hotel Report, looks into the full path to a hotel booking using both Sojern and Google insights. We’ve condensed some of the hottest takeaways into an infographic to show everything from year-over-year growth in search for branded terms to lead time for mobile bookings. Check… Read more »

6 Hotel Marketing Takeaways from HSMAI in Pictures

I recently had the pleasure of attending both the Adrian Awards and HSMAI Digital Marketing Strategy Conference in New York City. I presented a sneak preview of our new report From Search Engine to Booking Engine: Sojern’s 2017 Hotel Report and talked with hoteliers about the biggest challenges facing the industry. Here are six trends… Read more »

Sojern is Live at ITB

We are live-streaming at ITB in Berlin with our friends from the Digital Tourism Think Tank (DTTT), straight from our Sojern Lounge in 7.1b. Watch this space for a wide range of interviewees, panellists and thought leaders.

Top 3 Considerations for Latin American Travel This Spring

Sojern’s latest Global Travel Insights Report looks forward to how spring travel is shaping up in different regions, and Latin American travel trends remain as interesting as ever. Here’s what we are seeing in LATAM for spring: 1. Latin Americans look to travel early in April. This year’s Semana Santa begins April 9 and ends… Read more »

4 Spring Travel Takeaways for APAC Travel

The newest edition of Sojern’s Global Travel Insights Report is live, with up-to-date insights for travel marketers looking to reach travelers in Asia-Pacific. This spring season brings several local and regional holidays, which impact how travelers are searching and booking their travel. We look into some of the trends that are shaping spring travel, including: