I’m thrilled to share with you today that Sojern received a coveted spot (spot number 36 to be exact) on Entrepreneur’s Top Company Cultures list. What’s particularly exciting for me is that we won the award while being in the Large Company category and we are in good company: Asana, Grovo, WalkMe and more.
I recently had the honor of being invited to the Wyoming Tourism Governor’s Conference to discuss how destination marketers can use social media to tell their brand’s story and reach out to and engage with travelers. We’ve talked about it before, but social media really runs the entire path to purchase for the traveler. From… Read more »
An astounding 9 in 10 internet experiences starts with a search engine, so a solid Search Engine Marketing (SEM) strategy is a necessity. But for independent hoteliers, this is often easier said than done. Running and optimizing SEM successfully takes a lot of time – something that many hotel teams don’t have enough of in… Read more »
While there aren’t any major public holidays in the Middle East this spring, Middle Eastern and African travel is as interesting as ever as highlighted in our latest Global Travel Insights Report. Sojern delves into the major trends shaping regional travel in MEA. Here are some of the highlights:
A strong search strategy is crucial for driving direct bookings to your website. The vast majority of online experiences begin with a search engine, so the risk of a poor search strategy (or worse, no search strategy) for your property is huge. If you don’t have a Search Engine Management (SEM) strategy, chances are that… Read more »
While Spring Break isn’t as synonymous with travel in Europe as it is in North America, Sojern’s latest Global Travel Insights Report sees that Europeans are indeed looking to get away to enjoy some serious holiday time this season. Here, we give you a bird’s eye view of the European travel trends that are shaping… Read more »
As Sojern’s Spring and Summer Report highlighted, a great deal of North American travel planning takes place at the beginning of the year. As we firmly dive into this busy travel planning period, our latest Global Travel Insights Report updates you with the latest and greatest trends on North American travel this spring.
Sojern’s latest Global Travel Insights report sets the stage for the 2017 travel season around the globe. By first looking back at how we wrapped up 2016, and then looking forward at travel patterns until Spring, the new report offers a comprehensive look at travel in the New Year.
When it’s time to start planning that ultimate family getaway, a romantic honeymoon, or a last-minute business trip, despite different motivations for travel, most people start their path in the same place: search engines. With Google seeing 2 trillion searches a year, marketers need to be where people are doing their travel planning and decision… Read more »
When imagining the hotel experience in 2030, American hotel guests predicted around-the-clock virtual concierge services, mobile payments, and the personalization of mobile travel guides. Whatever the future holds, we’ve got three tips to better understand your guests and their changing preferences and expectations.