Increase Direct Bookings to Your Best Western Property

Our powerful marketing platform can reach and engage travelers throughout their trip-planning journey, and guide them to book directly.

What hotel marketers need most is a simple yet sophisticated marketing platform that was purpose-built for travel. Sojern is the solution that not only helps you reach, engage and convert travelers, it delivers unmatched visibility into travel demand and the market itself. It all combines to increase your visibility and drive direct bookings. From real-time market insights, to on-demand reporting tools, to a support team of travel experts, everything you need for success can be found at Sojern.

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Mockup of desktop and mobile browser showing Best Western branded display ads

Increase Your Visibility Online

Display advertising delivers visual banner ads across websites, mobile apps, and video platforms to capture travelers' attention during the inspiration and planning phases. With Sojern, programmatic display becomes smarter, reaching the right traveler with the right message at the right time.

Broad Reach Across the Web: Display ads appear on a wide range of websites and apps, helping you connect with travelers throughout the planning journey.
Visual Storytelling with High-Impact Ads: Showcase your brand with eye-catching visuals and HTML5 animations that cut through the noise.
Targeted Messaging for Specific Audiences: Use behavioral and demographic targeting to deliver relevant messages to your ideal travelers.
Cost-Effective Brand Exposure: Compared to traditional channels, display provides a more affordable way to stay visible and drive direct traffic.

Free Corporate Ad Creative

Sojern’s display ads are approved by Best Western’s corporate office. Just share your hotel’s images with us, and we’ll get your ads live.

Explore Creative Services

“Sojern helps us reach travelers across the web and allows us to get in front of high-intent travelers while also re-igniting interest in those who browsed our hotels but haven't booked yet. The pay-on-the-stay payment program allows us to drive more direct bookings with little to no risk, allowing us to focus our marketing dollars on other opportunities.”

Aviator Hotels & Suites South I-55

Digital Marketing Director

“It has been a delight having Sojern as a booking partner for over the past 5 years. In that time, we have had only exceptional experiences and the remarkable benefit of additional bookings and revenue. They are a pleasure to work with, and the reconciliation process couldn’t be easier. We look forward to many more years of a great partnership.”

Aiden by Best Western Sedona

General Manager

“There wasn’t any risk on my part with Sojern’s commission payment model (Pay on the Stay), so I took the chance and achieved the goal of diverting some OTA business to book direct.”

Hotel Lulu

General Manager