The team at Best Western McCarran Inn sought a way to decrease third-party dependency, as well as promote their hotel at the individual property level, and turned to Sojern in June 2017 to achieve this. In just four months, Sojern generated $19,542 in direct booking revenue for the property
"There wasn’t any risk on my part with Sojern’s commission payment model, so I took the chance. The results have been very good. Sojern has really exceeded my expectations."
As the owner of Best Western McCarran Inn, Pankaj Patel has a lot on his plate. “I look after online reservations and I also deal with third parties,” he says. While Patel benefits from Best Western’s overall marketing efforts, he wanted a way to promote his individual property. In order to help with this, Patel partnered with Sojern in June of 2017 on their commission-based solution for independent properties.
A layered strategy of prospecting and retargeting ensures that Best Western McCarran Inn front and center for in-market travelers, and the proof is in the results. In just under four months, Sojern drove $19,542 in incremental direct booking revenue and 136 hotel bookings. And, with Sojern’s pay-on-the completed-stay commission model for independent properties, Patel doesn’t have to worry about paying Sojern for cancellations or no-shows.
Read Similar Stories
When you think of thought leaders, think Sojern. It’s no secret that the travel industry looks to us when it comes to identifying the latest trends and insights.
Leading Hotels of the World
Sojern Delivers Multi-Channel Marketing Solutions Across the LHW Portfolio
The Ruskin Hotel & Suites
The Ruskin Hotel Uses Sojern’s Pay on the Stay to Launch Digital Marketing with Minimal Effort