Webinars

Find the latest information about industry innovation and trends to help you optimize your digital marketing strategy and drive growth.

On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

Upcoming Webinar

COVID-19: Travel Insights and Co-Op Marketing

Visit California teams up with Sojern to talk co-op marketing to increase visitation.

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Travel Insights: US Travel on the Rebound

PlaceIQ brings real-world perspectives from US movement data and consumer behavior.

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COVID-19: Reopening Las Vegas, What Can the Travel Industry Learn?

After nearly four months remaining almost completely closed down, Las Vegas was one of the first large destinations in the U.S. to reopen on June 4.

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Part 2: Solutions for the Cookieless World

Prepare for the cookieless world with the three pillars of data: hashed emails, first-party cookie IDs, and historical booking data.

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Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads

Sojern and Google share how to achieve direct booking success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.

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Part 1: The Future of Travel Advertising Without Cookies

Learn about the future of the cookieless world and what that means for travel marketers.

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COVID-19: Managing Customer Expectations for Hotels and Attractions During the Pandemic

Adapt your messaging and hotel offerings during a time of caution and uncertainty in the market.

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Part 4: 10 Tips to Prepare for a Cookieless World

Kurt Weinsheimer shares tactical and actionable advice for preparing your strategies for the cookieless world.

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Digital 101 Webinar Series: Metasearch

Harness the power of metasearch in conjunction with your existing multichannel campaigns.

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What We Learned & How it Will Affect 2021 Travel

Taking a look back at 2020 travel trends, you can learn about traveler demand and better plan your marketing campaigns.

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COVID-19: Optimizing Your Website for Direct Bookings

Learn how to drive direct bookings to your website with Sojern and The Hotels Network.

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Part 3: Retargeting in a Cookieless World

Cendyn and Sojern come together to discuss retargeting in the cookieeless world and how travel marketers can prepare.

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7 Tips for Your Advertising Creative During COVID-19 Recovery

Learn how to upscale your advertising creative in the midst of market uncertainty.

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Introduction to Programmatic Display for Travel Marketing

Deep dive in programmatic advertising to learn about bidding, prospecting and retargeting, and measuring your success.

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How Attractions Can Increase Online Conversions & a Look at the Latest Recovery Insights

Use Sojern's attraction recovery insights to increase online conversions and improve your campaigns.

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New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

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Travel Insights: Unpacking Travel Recovery

PlaceIQ and Sojern team up to uncover the latest trends in online travel and booking data.

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Part 5: A Conversation on the Cookieless World

Join our panel discussion of leaders across the travel industry as they discuss the impending cookieless world.

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9 Tips to Help Convert Visitors on Your Website

Learn how your travel brand can optimize your website to drive direct bookings and increase visitation.

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COVID-19: The Value of Digital Marketing for Attractions and Travel Insights

Learn how attractions can drive direct bookings with digital marketing.

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Search Engine Marketing for Travel Marketers

Learn about Search Engine Marketing (SEM), one of the key foundations of travel advertising.

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A Sustainable Future for European Travel–What We Learnt in 2020

Join global travel experts as they breakdown the latest travel trends and highlight the sustainable future for European travel.

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6 Design Tips to Jump-Start Your 2022 Advertising

Improve your marketing campaigns with our six design tips to help convert travelers.

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6 Digital Advertising Trends to Accelerate Recovery & a Look at Discover Puerto Rico

Learn about our latest report, 6 Digital Advertising Trends to Accelerate Travel’s COVID-19 Recovery, in partnership with Skift with Sojern's Chief Revenue Officer, Noreen Henry.

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Sojern & CrowdRiff Present: Using Digital Marketing to Drive Sustainability

Learn how to support your sustainability efforts with digital marketing.

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COVID-19: An Attraction CMOs Insights on Marketing Through a Pandemic

Alice Norsworthy gives her perspective on marketing for Universal Parks and Resorts throughout the Covid-19 pandemic.

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10 Traveler Trends for 2021 Planning (Hint: 5 are not COVID-related)

PhocusWire and Sojern to dig into our survey results on consumers' sentiments and attitudes toward upcoming travel.

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How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective

Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy

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Using Facebook & Instagram to Fuel Recovery

Facebook joins Sojern to talk about how travel marketers can use Facebook and Instagram to drive engagement and bookings

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Facebook & Instagram for Travel Marketers

Facebook joins us to cover one of the fastest growing channels for travel marketers – Facebook and Instagram.

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Activating a Multichannel Strategy to Drive Direct Bookings

Multichannel marketing is the key to making the most of the digital marketing landscape.

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Use Data to Optimize the Hotel Guest Experience

Put data at the forefront of your hotel strategy to build loyalty and drive direct bookings.

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COVID-19: Travel Trends From Around the Globe

We used our global insights data to analyze the impact of COVID-19 on search and bookings trends.

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The Future of Travel Advertising Without 3rd Party Cookies for Destinations

Learn about the current digital marketing landscape and the role cookies play in it.

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Unlock New Growth With Sojern

There are two sides to travel: supply and demand. We understand how they interact so you make smarter moves with your marketing budget.