We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.
How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective
Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy
Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads
Sojern and Google share how to achieve direct booking success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.
Using Facebook & Instagram to Fuel Recovery
Facebook joins Sojern to talk about how travel marketers can use Facebook and Instagram to drive engagement and bookings
Use Data to Optimize the Hotel Guest Experience
Put data at the forefront of your hotel strategy to build loyalty and drive direct bookings.
What We Learned & How it Will Affect 2021 Travel
Taking a look back at 2020 travel trends, you can learn about traveler demand and better plan your marketing campaigns.
The Future of Travel Advertising Without 3rd Party Cookies for Destinations
Learn about the current digital marketing landscape and the role cookies play in it.
Travel Insights: US Travel on the Rebound
PlaceIQ brings real-world perspectives from US movement data and consumer behavior.
Travel Insights: Unpacking Travel Recovery
PlaceIQ and Sojern team up to uncover the latest trends in online travel and booking data.
7 Tips for Your Advertising Creative During COVID-19 Recovery
Learn how to upscale your advertising creative in the midst of market uncertainty.
Activating a Multichannel Strategy to Drive Direct Bookings
Multichannel marketing is the key to making the most of the digital marketing landscape.
Sojern & CrowdRiff Present: Using Digital Marketing to Drive Sustainability
Learn how to support your sustainability efforts with digital marketing.
Part 5: A Conversation on the Cookieless World
Join our panel discussion of leaders across the travel industry as they discuss the impending cookieless world.
Part 4: 10 Tips to Prepare for a Cookieless World
Kurt Weinsheimer shares tactical and actionable advice for preparing your strategies for the cookieless world.
Part 3: Retargeting in a Cookieless World
Cendyn and Sojern come together to discuss retargeting in the cookieeless world and how travel marketers can prepare.
Part 2: Solutions for the Cookieless World
Prepare for the cookieless world with the three pillars of data: hashed emails, first-party cookie IDs, and historical booking data.
Part 1: The Future of Travel Advertising Without Cookies
Learn about the future of the cookieless world and what that means for travel marketers.
Optimizando tu página web para generar más conversiones
Desde la simplicidad en el diseño, la legibilidad en el contenido del sitio y la consistencia en la marca más allá del sitio web, ella comentará algunas prácticas que pueden implementar para incrementar conversiones en su canal directo, así mismo, nuestro invitado especial Gregorio Nunez, at Profitroom.
How Attractions Can Increase Online Conversions & a Look at the Latest Recovery Insights
Use Sojern's attraction recovery insights to increase online conversions and improve your campaigns.
Digital 101 Webinar Series: Metasearch
Harness the power of metasearch in conjunction with your existing multichannel campaigns.
Search Engine Marketing for Travel Marketers
Learn about Search Engine Marketing (SEM), one of the key foundations of travel advertising.
Introduction to Programmatic Display for Travel Marketing
Deep dive in programmatic advertising to learn about bidding, prospecting and retargeting, and measuring your success.
Facebook & Instagram for Travel Marketers
Facebook joins us to cover one of the fastest growing channels for travel marketers – Facebook and Instagram.
COVID-19: Reopening Las Vegas, What Can the Travel Industry Learn?
After nearly four months remaining almost completely closed down, Las Vegas was one of the first large destinations in the U.S. to reopen on June 4.
COVID-19: Travel Trends From Around the Globe
We used our global insights data to analyze the impact of COVID-19 on search and bookings trends.
COVID-19: The Value of Digital Marketing for Attractions and Travel Insights
Learn how attractions can drive direct bookings with digital marketing.
COVID-19: Travel Insights and Co-Op Marketing
Visit California teams up with Sojern to talk co-op marketing to increase visitation.
COVID-19: Managing Customer Expectations for Hotels and Attractions During the Pandemic
Adapt your messaging and hotel offerings during a time of caution and uncertainty in the market.
COVID-19: Optimizing Your Website for Direct Bookings
Learn how to drive direct bookings to your website with Sojern and The Hotels Network.
COVID-19: Expertos del sector Atracciones, Tours y Actividades hablarán sobre las claves del marketing digital durante la fase de recuperación
En este webinar analizaremos los últimos datos de tendencias de viajes de Sojern, con un enfoque en España.
6 Design Tips to Jump-Start Your 2022 Advertising
Improve your marketing campaigns with our six design tips to help convert travelers.
COVID-19: An Attraction CMOs Insights on Marketing Through a Pandemic
Alice Norsworthy gives her perspective on marketing for Universal Parks and Resorts throughout the Covid-19 pandemic.
A Sustainable Future for European Travel–What We Learnt in 2020
Join global travel experts as they breakdown the latest travel trends and highlight the sustainable future for European travel.
9 Tips to Help Convert Visitors on Your Website
Learn how your travel brand can optimize your website to drive direct bookings and increase visitation.
6 Digital Advertising Trends to Accelerate Recovery & a Look at Discover Puerto Rico
Learn about our latest report, 6 Digital Advertising Trends to Accelerate Travel’s COVID-19 Recovery, in partnership with Skift with Sojern's Chief Revenue Officer, Noreen Henry.
Gain Even More Insight into Travel Marketing with Sojern Reports
Looking to learn more about Connected TV to meet your branding goals? Interested in metasearch and direct booking strategies to help your independent hotel? We’ve got detailed reports that address your every marketing need.