We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.
COVID-19: Reopening Las Vegas, What Can the Travel Industry Learn?
After nearly four months remaining almost completely closed down, Las Vegas was one of the first large destinations in the U.S. to reopen on June 4.
Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads
Sojern and Google share how to achieve direct booking success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.
Part 1: The Future of Travel Advertising Without Cookies
Learn about the future of the cookieless world and what that means for travel marketers.
COVID-19: Managing Customer Expectations for Hotels and Attractions During the Pandemic
Adapt your messaging and hotel offerings during a time of caution and uncertainty in the market.
COVID-19: Optimizing Your Website for Direct Bookings
Learn how to drive direct bookings to your website with Sojern and The Hotels Network.
7 Tips for Your Advertising Creative During COVID-19 Recovery
Learn how to upscale your advertising creative in the midst of market uncertainty.
Introduction to Programmatic Display for Travel Marketing
Deep dive in programmatic advertising to learn about bidding, prospecting and retargeting, and measuring your success.
How Attractions Can Increase Online Conversions & a Look at the Latest Recovery Insights
Use Sojern's attraction recovery insights to increase online conversions and improve your campaigns.
COVID-19: The Value of Digital Marketing for Attractions and Travel Insights
Learn how attractions can drive direct bookings with digital marketing.
A Sustainable Future for European Travel–What We Learnt in 2020
Join global travel experts as they breakdown the latest travel trends and highlight the sustainable future for European travel.
6 Digital Advertising Trends to Accelerate Recovery & a Look at Discover Puerto Rico
Learn about our latest report, 6 Digital Advertising Trends to Accelerate Travel’s COVID-19 Recovery, in partnership with Skift with Sojern's Chief Revenue Officer, Noreen Henry.
Sojern & CrowdRiff Present: Using Digital Marketing to Drive Sustainability
Learn how to support your sustainability efforts with digital marketing.
COVID-19: An Attraction CMOs Insights on Marketing Through a Pandemic
Alice Norsworthy gives her perspective on marketing for Universal Parks and Resorts throughout the Covid-19 pandemic.
10 Traveler Trends for 2021 Planning (Hint: 5 are not COVID-related)
PhocusWire and Sojern to dig into our survey results on consumers' sentiments and attitudes toward upcoming travel.
How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective
Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy
Activating a Multichannel Strategy to Drive Direct Bookings
Multichannel marketing is the key to making the most of the digital marketing landscape.
The Future of Travel Advertising Without 3rd Party Cookies for Destinations
Learn about the current digital marketing landscape and the role cookies play in it.
Unlock New Growth With Sojern
There are two sides to travel: supply and demand. We understand how they interact so you make smarter moves with your marketing budget.