Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads

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Digital marketing has never been more important for hotel marketers. At the same time, it has never been more complex. COVID has accelerated changes in the traveler buying cycle, like extended seasonality, an increased number of touchpoints in the path to purchase, and remote work. At the same time, OTAs have been spending big in order to win bookings. How can hotel marketers compete? In this webinar, Sojern and Google discuss how to supercharge direct bookings hotel success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.

What You'll Learn

  • How COVID-19 has accelerated changes in the traveler buying cycle, and the changing digital marketing landscape
  • Strategies for success in the future of digital advertising
  • Some of the latest features to drive direct booking success for 2023

Webinar Speakers

Kurt Weinsheimer

Chief Solutions Officer

Cliff Galitz

Partner Development Manager, Google Inc

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Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads

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October 5, 2022
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9AM PT / 5PM BST
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Digital marketing has never been more important for hotel marketers. At the same time, it has never been more complex. COVID has accelerated changes in the traveler buying cycle, like extended seasonality, an increased number of touchpoints in the path to purchase, and remote work. At the same time, OTAs have been spending big in order to win bookings. How can hotel marketers compete? In this webinar, Sojern and Google discuss how to supercharge direct bookings hotel success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.

What You'll Learn

  • How COVID-19 has accelerated changes in the traveler buying cycle, and the changing digital marketing landscape
  • Strategies for success in the future of digital advertising
  • Some of the latest features to drive direct booking success for 2023

Webinar Speakers

Kurt Weinsheimer

Chief Solutions Officer

Cliff Galitz

Partner Development Manager, Google Inc

Explore More On-Demand Webinars

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

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With cookies going away in 2025, now's the time to prepare your digital marketing strategies.

Watch Webinar

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

Watch Webinar

Let’s Start a Conversation

We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.