Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads

Digital marketing has never been more important for hotel marketers. At the same time, it has never been more complex. COVID has accelerated changes in the traveler buying cycle, like extended seasonality, an increased number of touchpoints in the path to purchase, and remote work. At the same time, OTAs have been spending big in order to win bookings. How can hotel marketers compete? In this webinar, Sojern and Google discuss how to supercharge direct bookings hotel success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.

In this webinar, you'll learn:

  • How COVID-19 has accelerated changes in the traveler buying cycle, and the changing digital marketing landscape
  • Strategies for success in the future of digital advertising
  • Some of the latest features to drive direct booking success for 2023

Webinar Speakers

Kurt Weinsheimer

Chief Solutions Officer

Kurt Weinsheimer leads the solutions organization at Sojern, which includes product, data science and engineering. A veteran in travel marketing, Kurt has more than 15 years of experience in online travel commerce and media and is the force behind Sojern’s mission to offer digital marketing solutions for the travel industry. Prior to Sojern, Kurt served in executive and leadership positions at Netpulse, Spot Runner Inc., Cendant Travel Distribution Services, WorldRes.com, and Patagonia. He was also founder and GM of the hotel division for Orbitz. Kurt holds a Master’s in business administration, marketing and organizational behavior from Northwestern University and a Bachelor of Arts degree in English and political science from Boston College.

Cliff Galitz

Partner Development Manager, Google Inc

Cliff works on the business development team supporting Google’s travel products with content and commercial partnerships, most recently focusing on hotel search. Cliff’s work prior to Google includes roles in product marketing, strategy, and business development with ITA Software and distribution strategy with United Airlines.

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

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Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads

Europe, Latin America, and North America Webinar
October 5, 2022
9AM PT / 5PM BST
Asia Pacific, Middle East, and Africa Webinar
October 6, 2022
11:00AM GST / 15:00 SGT, (BST +7)

Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads

Digital marketing has never been more important for hotel marketers. At the same time, it has never been more complex. COVID has accelerated changes in the traveler buying cycle, like extended seasonality, an increased number of touchpoints in the path to purchase, and remote work. At the same time, OTAs have been spending big in order to win bookings. How can hotel marketers compete? In this webinar, Sojern and Google discuss how to supercharge direct bookings hotel success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.

In this webinar, you'll learn:

  • How COVID-19 has accelerated changes in the traveler buying cycle, and the changing digital marketing landscape
  • Strategies for success in the future of digital advertising
  • Some of the latest features to drive direct booking success for 2023

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Webinar Speakers

Kurt Weinsheimer

Chief Solutions Officer

Kurt Weinsheimer leads the solutions organization at Sojern, which includes product, data science and engineering. A veteran in travel marketing, Kurt has more than 15 years of experience in online travel commerce and media and is the force behind Sojern’s mission to offer digital marketing solutions for the travel industry. Prior to Sojern, Kurt served in executive and leadership positions at Netpulse, Spot Runner Inc., Cendant Travel Distribution Services, WorldRes.com, and Patagonia. He was also founder and GM of the hotel division for Orbitz. Kurt holds a Master’s in business administration, marketing and organizational behavior from Northwestern University and a Bachelor of Arts degree in English and political science from Boston College.

Cliff Galitz

Partner Development Manager, Google Inc

Cliff works on the business development team supporting Google’s travel products with content and commercial partnerships, most recently focusing on hotel search. Cliff’s work prior to Google includes roles in product marketing, strategy, and business development with ITA Software and distribution strategy with United Airlines.

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