While this past summer showed global travel return with a vengeance after COVID-19, it comes at a turbulent time. Political factors both domestically and internationally, as well as economic downturn and a looming cost of living crisis are cause for uncertainty. How can hotel marketers balance the current unknowns while making the most of the opportunity that this travel comeback presents?

In this webinar, Sojern’s Laura Ruggiero will look at the data and travel trends impacting the UKI region, and what strategies you can employ to ensure you’re prepared for maximising direct bookings in 2023 and beyond.