How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective

While this past summer showed global travel return with a vengeance after COVID-19, it comes at a turbulent time. Political factors both domestically and internationally, as well as economic downturn and a looming cost of living crisis are cause for uncertainty. How can hotel marketers balance the current unknowns while making the most of the opportunity that this travel comeback presents?

In this webinar, Sojern’s Laura Ruggiero will look at the data and travel trends impacting the UKI region, and what strategies you can employ to ensure you’re prepared for maximising direct bookings in 2023 and beyond.

In this webinar, you'll learn:

  • The recent travel trend review as it applies to the UKI region, as well as forward-looking travel insights
  • How to turn real-time travel intent data in an actionable marketing strategy
  • A look into how Sojern helps hoteliers to maximise their direct bookings

Webinar Speakers

Laura Ruggiero

She/Her
Business Development Executive

Laura Ruggiero is Sojern's Business Development Executive responsible for the European market. With a decade of experience in the travel industry with a specific focus on hotels, Laura has a comprehensive understanding of the challenges that hotels face in driving direct bookings, and how digital marketing can work to overcome them.

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How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective

While this past summer showed global travel return with a vengeance after COVID-19, it comes at a turbulent time. Political factors both domestically and internationally, as well as economic downturn and a looming cost of living crisis are cause for uncertainty. How can hotel marketers balance the current unknowns while making the most of the opportunity that this travel comeback presents?

In this webinar, Sojern’s Laura Ruggiero will look at the data and travel trends impacting the UKI region, and what strategies you can employ to ensure you’re prepared for maximising direct bookings in 2023 and beyond.

In this webinar, you'll learn:

  • The recent travel trend review as it applies to the UKI region, as well as forward-looking travel insights
  • How to turn real-time travel intent data in an actionable marketing strategy
  • A look into how Sojern helps hoteliers to maximise their direct bookings

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Webinar Speakers

Laura Ruggiero

Business Development Executive

Laura Ruggiero is Sojern's Business Development Executive responsible for the European market. With a decade of experience in the travel industry with a specific focus on hotels, Laura has a comprehensive understanding of the challenges that hotels face in driving direct bookings, and how digital marketing can work to overcome them.