Sojern Reports

We partnered with Benchmark Research Partners to survey hotel marketers about their first-party data strategies.

Destinations can team up with local tourism partners to scale marketing campaigns and tap into larger marketing efforts.

Attractions, tours, and activities marketers face unique challenges and we’ve put together a digital marketing guide to help navigate those challenges.

No matter how recovery evolves in 2021, the “new normal” will require travel advertisers to innovate, empathize, and adjust.

Although hotels and attractions require tailored marketing strategies, one component applies directly to both—managing customer expectations.

Consumers are cutting the cord on linear TV–making CTV one of the largest opportunities for advertisers.