Sojern Reports

As your travel marketing partner, we work hard to understand market dynamics and consumer behavior to ensure that you have the latest information to help you meet your marketing goals.

Explore Reports

Unlocking Revenue: How Hoteliers Build Profitable Guest Relationships

Success in hospitality hinges on delighting guests; this report offers insights from a global study on effective engagement strategies to improve operations and boost financial performance.

The Hotel Marketer’s Playbook: A Guide to Navigating the Marketing Funnel

Travelers today are more spontaneous and enthusiastic about exploring new destinations than ever before. Now’s the time to master your marketing funnel to connect with these eager adventurers.

State of Destination Marketing 2024

Get a glimpse of the latest industry trends and challenges for destination marketers, and use these insights to equip you for 2024 planning and beyond.

The Destination Marketer’s Guide to Always-On Marketing

Always-on marketing is a customer-centric way to personalize your campaigns and connect with travelers on their terms.

How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships

We partnered with Benchmark Research Partners to survey hotel marketers about their first-party data strategies.

Co-Op Marketing Guide for Destinations

Learn how destinations can team up with local tourism partners to scale marketing campaigns, tapping into larger co-op marketing efforts.

Guide to Digital Marketing for Tours, Activities, & Attractions

Attractions, tours, and activities marketers face unique challenges and we’ve put together a digital marketing guide to help navigate those challenges.

6 Digital Advertising Trends to Accelerate Travel's Covid-19 Recovery

No matter how recovery evolves in 2021, the “new normal” will require travel advertisers to innovate, empathize, and adjust.

Managing Customer Expectations for Hotels and Attractions

Although hotels and attractions require tailored marketing strategies, one component applies directly to both—managing customer expectations.

Connected TV: The Emotional Power of TV and the Precision of Programmatic

Consumers are cutting the cord on linear TV–making CTV one of the largest opportunities for advertisers.

Sojern's Guide to Always-On Marketing in 2020

While seasonal and burst campaigns remain important, travel marketers need an always-on strategy to match the needs of the always-on, always-searching traveler.

Sojern’s Complete Guide to Hotel Metasearch

If you care about driving direct bookings, a multichannel marketing strategy is critical for this success.

Creating a Website that Converts: The Hotelier’s Guide to Direct Bookings

Hotels that invest in their websites benefit from an increase in direct sales, an enhanced brand image, and as a result, profitability.

How Travel Marketers are Activating Digital Advertising

We partnered with Worldwide Business Research to survey 300 travel marketers around the world.

6 Strategies For Hotels To Maximize Revenue In An Evolving Data Landscape

After challenges and losses due to COVID-19, the hotel industry is increasingly optimistic about travel’s rebound.

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