Sojern Reports

Get a glimpse of the latest industry trends and challenges for destination marketers, and use these insights to equip you for 2024 planning and beyond.

Always-on marketing is a customer-centric way to personalize your campaigns and connect with travelers on their terms.

We partnered with Benchmark Research Partners to survey hotel marketers about their first-party data strategies.

Learn how destinations can team up with local tourism partners to scale marketing campaigns, tapping into larger co-op marketing efforts.

Attractions, tours, and activities marketers face unique challenges and we’ve put together a digital marketing guide to help navigate those challenges.

No matter how recovery evolves in 2021, the “new normal” will require travel advertisers to innovate, empathize, and adjust.

Although hotels and attractions require tailored marketing strategies, one component applies directly to both—managing customer expectations.

Consumers are cutting the cord on linear TV–making CTV one of the largest opportunities for advertisers.

While seasonal and burst campaigns remain important, travel marketers need an always-on strategy to match the needs of the always-on, always-searching traveler.

If you care about driving direct bookings, a multichannel marketing strategy is critical for this success.

Hotels that invest in their websites benefit from an increase in direct sales, an enhanced brand image, and as a result, profitability.

We partnered with Worldwide Business Research to survey 300 travel marketers around the world.

After challenges and losses due to COVID-19, the hotel industry is increasingly optimistic about travel’s rebound.