State of Destination Marketing 2024
Get a glimpse of the latest industry trends and challenges for destination marketers, and use these insights to equip you for 2024 planning and beyond.
The Destination Marketer’s Guide to Always-On Marketing
Always-on marketing is a customer-centric way to personalize your campaigns and connect with travelers on their terms.
How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships
We partnered with Benchmark Research Partners to survey hotel marketers about their first-party data strategies.
Co-Op Marketing Guide for Destinations
Learn how destinations can team up with local tourism partners to scale marketing campaigns, tapping into larger co-op marketing efforts.
Guide to Digital Marketing for Tours, Activities, & Attractions
Attractions, tours, and activities marketers face unique challenges and we’ve put together a digital marketing guide to help navigate those challenges.
6 Digital Advertising Trends to Accelerate Travel's Covid-19 Recovery
No matter how recovery evolves in 2021, the “new normal” will require travel advertisers to innovate, empathize, and adjust.
Managing Customer Expectations for Hotels and Attractions
Although hotels and attractions require tailored marketing strategies, one component applies directly to both—managing customer expectations.
Connected TV: The Emotional Power of TV and the Precision of Programmatic
Consumers are cutting the cord on linear TV–making CTV one of the largest opportunities for advertisers.
Sojern's Guide to Always-On Marketing in 2020
While seasonal and burst campaigns remain important, travel marketers need an always-on strategy to match the needs of the always-on, always-searching traveler.
Sojern’s Complete Guide to Hotel Metasearch
If you care about driving direct bookings, a multichannel marketing strategy is critical for this success.
Creating a Website that Converts: The Hotelier’s Guide to Direct Bookings
Hotels that invest in their websites benefit from an increase in direct sales, an enhanced brand image, and as a result, profitability.
How Travel Marketers are Activating Digital Advertising
We partnered with Worldwide Business Research to survey 300 travel marketers around the world.